Scaling from $1B ARR to $5B means we need to build an engine that drives growth across multiple product lines, buyer segments, and personas - accelerating growth from prospects and customers alike. That’s where you come in.
As our Director of Growth for Emerging Products, you’ll build, coach, and lead a team of world class marketers who own non HCM products at Rippling. Your team will be responsible for generating and owning our Pipeline and ARR plans for these products and allocating the appropriate resources and tactics to achieve those plans.
This is a highly cross-functional role, partnering closely with Product Marketing, Sales, Revenue Operations, Analytics, Creative, Content, and Marketing Operations to drive business impact. Together, you’ll develop and execute scalable, multi-channel growth programs that generate demand, accelerate deal velocity, and support the next phase of growth for some of Rippling’s most strategic emerging products.
This is an exciting opportunity to build Rippling’s marketing strategy for key emerging products that are strategic to Rippling, many from the ground up—developing scalable, multi-channel campaigns that capture demand and accelerate deal velocity.
The Growth team has been a key driver in Rippling’s trajectory. Mamoon Hamid, a partner at Kleiner Perkins said that “Rippling’s growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world.” As a senior marketing leader, you’ll mature our growth engine while pushing the boundaries in B2B marketing in a truly 1 of a kind compound startup.
Success in role means diving in and landing quick wins, then identifying big bets to accelerate revenue generation.
What you will do
• Develop the worldwide, multi-channel strategy for creating and capturing demand across Ripplings emerging products. This will comprise a mix of tactics that will be supported by central growth teams and channel experts.
• Manage multimillion dollar annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue.
• You’ll build an experimentation engine within your team that fuels scale and efficiency gains; you’ll optimize via test and learn.
• Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets.
• Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders (including GM’s of product lines) to share learnings, brainstorm, and report out on results.
• Be able to manage multiple ARR plans with overlapping priorities and audiences but distinct goals and targets. This will require a strong ability to prioritize resources and manage stakeholders effectively.
• Although this is a leadership role, like every leader at Rippling (including our CEO Parker), you’ll pick up IC initiatives to maximize your team’s impact. You’re not afraid to roll up your sleeves and do things yourself; in fact, you relish the opportunity to go to ground zero of execution, knowing it makes you a better coach and cross-functional partner.
What you will need
• 7+ years of experience, ideally in growth and P&L ownership
• 3+ years managing a team of growth marketers or analytics functions
• End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them
• You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive
• Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally
• Strong analytical skills to uncover insights that you incorporate into your team’s initiative roadmap
• Ability to think first principles for attribution, funnel metrics and the martech stack required to solve those issues.
• Deep marketing channel expertise spanning some combination of demand gen, paid social platforms (like Meta, Linkedin, Tiktok), Google SEM, Bing Search, ChatGPT ads, Display, Youtube, affiliate marketing, and/or landing page optimization
• Agility and speed. You’ll constantly try new ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employees role.