Job Title: Director of Growth & Performance Marketing
Location: Remote (U.S. or International)
Compensation: $80,000 – $120,000 base + performance bonus tied to KPIs
ROLE MANDATE
Own patient acquisition and revenue growth across all locations.
This is a performance role.
Accountable for:
Leads
Conversions
Patient starts
Build and operate a scalable growth system across SEO, Google Business Profiles, CRM, and paid channels.
CORE ACCOUNTABILITIES
Lead Generation
Drive qualified leads (calls, forms, bookings)
Build predictable, scalable acquisition system
Conversion Optimization
Improve lead → consult → treatment start
Identify and fix funnel drop-offs
SEO & Local Search (GMB)
Own rankings and visibility across all locations
Increase calls and direction requests
Fix underperforming markets
CRM & Attribution
Ensure full funnel tracking (lead → start)
Build clear attribution model
Eliminate untracked leads
Paid Marketing
Scale ROI-positive campaigns
Cut non-performing spend immediately
Reviews & Reputation
Increase reviews per location
Build repeatable review acquisition system
Vendor Management
Manage SEO, development, and marketing vendors
Enforce KPIs
Replace underperformance
KPIs (NON-NEGOTIABLE)
Leads per location (weekly growth)
Conversion rate (lead → consult → start)
Cost per acquisition (CPA)
GMB calls and direction requests
Reviews per location (monthly growth)
Organic traffic growth
Revenue from marketing
REQUIREMENTS
Proven track record with measurable growth results
Strong expertise in:
SEO (technical + local)
Google Business Profiles
CRM systems (HubSpot preferred)
Conversion tracking and attribution
Data-driven decision maker
Ability to diagnose problems and execute quickly
Experience managing vendors and enforcing performance
SUCCESS DEFINITION
Weekly reporting tied to revenue
Consistent growth in leads and patient starts
Rapid correction of underperforming locations
Full visibility into marketing ROI
WORK ENVIRONMENT
Fully remote
Direct access to executive leadership
High accountability, execution-focused culture