Director of Influencers

ABOUTTHEROLE:

You'llbethepersonwhoconnectsZimmerman’slifestylebrandswiththecreatorswhobringthemtolifeinthemostauthentic,relatablewayacrosssocial.Thisisamulti-facetedrolethatblendsinfluencerstrategy,relationshipmanagement,creativethinking,andprojectmanagement.You'lldevelopandmanageinfluencerandcreatorcampaignsend-to-end,shapinghowZimmerman’sclientspartnerwithinfluencersandcontentcreatorstodrivereach,engagement,andgenuineculturalimpact.

AsourDirectorofInfluencers,you'llleadthedevelopmentanddeliveryofinfluencerstrategiesacrossagrowingportfolioofclients,whilebuildingtrustedrelationshipswithbothcreatorsandbrandpartners.You'llbeculturallyattuned,anddeeplyembeddedinwhat'shappeninginmusic,sports,entertainment,andinternetculture.Yourroleistoensurethatwhenourbrandsshowupintheinfluencerspace,theydosoauthentically.You’llfindandpartnerwithcreatorswhoseaudiencestrustthem,whosecontentfeelsreal,andwhosevaluesalignwithourclients'brandpurpose.

WHATYOU’LLDO:

InfluencerStrategy&ClientLeadership

• Developinfluencerandcreatorstrategiesalignedwithclientbusinessgoals,brandvision,audiencebehavior,andcampaignKPIs
• Actastheday-to-dayinfluencerleadacrossclientaccounts,buildingstrong,trustedrelationshipsandpositioningyourselfastheexpertadvisor
• Presentinfluencerstrategies,campaignresults,andrecommendationstoclientswithclarity,confidence,andcommercialthinking

CreatorIdentification,Recruitment&CommunityBuilding

• Identify,contact,andrecruitcreatorsonanongoingbasis,buildingadiversecommunityofinfluencerswhoauthenticallyrepresentclientbrandvaluesandresonatewithtargetaudiencesacrossplatforms
• Evaluatepotentialcreatorpartnersbasedonaudiencerelevance,contentquality,engagementauthenticity,brandalignment,andrepresentationofdiverseaudiences
• Developandmanagecreatorengagementprograms,buildinggenuine,long-termrelationshipswithinfluencersratherthantransactional,campaign-by-campaignpartnerships
• Maintainandmanagestructuredcreatordatabases,trackingtiers,contentoutput,performance,andrelationshipstatusacrossclients
• Manageongoingcommunicationanddialoguewiththecreatorcommunity,ensuringcreatorsfeelvaluedandconnectedtoclientbrandpurposes

CampaignActivation&ContentManagement

• Overseeend-to-endinfluencercampaignexecution,includingsourcing,negotiations,contracts,deliverables,usagerights,andoverallprogrammanagement
• Briefandmanagecreatorsforcampaignactivations,always-oncontent,productlaunches,andculturalmoments,ensuringdeliverablesareontime,on-brand,andalignedwithplatformbestpractices
• Developcreativebriefsthatgivecreatorscleardirectionwhileleavingroomforauthentic,platform-nativeexpression
• Reviewandapproveinfluencercontenttoensureitison-brief,legallycompliant,andcreativelycompelling
• Trackandrecordallcreatorcontent,ensuringproperusagerights,approvals,andcompliancewithadvertisinganddisclosureregulations
• Coordinatewithcreativeandsocialteamstointegrateinfluencercontentintobroadercontentcalendarsandcampaignplans

PerformanceAnalysis&ProgramOptimization

• Reportoninfluencercampaignperformance,communitygrowth,engagementmetrics,andprogramimpact,usingdatatorefinestrategyanddemonstratevalue
• Trackcampaignperformance,analyzedata,andoptimizeinfluencerprogramstrategiestoshapefuturerecommendations
• Monitorcreatorcontentqualityandaudienceresponse,identifyingwhat'sworkingandfeedinglearningsintostrategy
• Recommendpaidamplification,boosting,anddistributionopportunitieswhereinfluencercontentcanworkharderacrosschannels
• Translateengagementdataandfindingsintoactionablerecommendationsthatdrivebetterresults

WHATYOU’LLBRING:

Experience&Expertise

• 5-7yearsofexperienceininfluencermarketingorcreatormanagement,withaproventrackrecordinsocial-firstagenciesorbrands
• Demonstratedsuccessmanaginginfluencercampaignsend-to-end,from
• strategyandtalentsourcingthroughexecution,reporting,andoptimization
• Provenexperienceidentifying,recruiting,briefing,andmanaginginfluencersandcontentcreatorsacrossTikTok,Instagram,YouTube,andemergingplatforms
• Experiencebuildingandmaintainingongoingcreatorcommunitiesandambassadorprograms,notjustone-offcampaignactivations
• Strongunderstandingofsocialplatforms,creatorculture,internetbehavior,andwhatmakesinfluencercontentgenuinelyworkin-feed
• Experiencewithinfluencermanagementplatformsandtoolsandsociallisteningoranalyticstools

Relationship&ClientManagement

• Confident,articulateclient-facingpresencewiththeabilitytobuildtrust,leadconversations,andclearlyexplaininfluencerstrategyandperformance
• Excellenttalentjudgement—abletoidentifycreatorswhoarenotonlyrelevantonpaperbutgenuinelyrightforthebrand,audience,andplatform
• Strongabilitytomanage,track,andnegotiatewithsuppliersandpartnerstodeliverstandoutworkinanentrepreneurialmanner

Cultural&StrategicAcumen

• Deepculturalawarenessandauthenticinterestincreatorculture,music,sports,entertainment,andinternettrends
• Understandingofwhatmakesinfluencercontentfeelgenuineversusforced,andhowtoembedbrandsauthenticallyinculture
• Anappreciationforinclusiverepresentation,withexperienceworkingwithdiversecreatorswhoreflectabroadrangeofbackgrounds,identities,andperspectives
• Abilitytoconnectinfluenceractivitytobusinessoutcomes

CoreSkills&Attributes

• Strongprojectmanagementskillswiththeabilitytomanagecomplexityacrossmultiplerelationshipsandcampaignssimultaneously
• Anunderstandingofinfluencercontracts,usagerights,disclosureregulations,andcompliancerequirements
• Stronganalyticalskillswiththeabilitytointerpretengagementdataandtranslatefindingsintoactionablerecommendations
• Highly organized with a proactive, solutions-focused approach to managing complexity