Director of Market Intelligence and Student Recruitment CRM

Director of Market Intelligence and Student Recruitment CRM

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Director of Market Intelligence and Student Recruitment CRM

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TITLE: Apply Director of Market Intelligence and Student Recruitment CRM

Enrollment, Marketing and Communications LOCATION: Longview DATE POSTED: 08-25-2026 REPORTS TO: Vice President for Enrollment, Marketing and Communications SCHEDULE:

Office hours are primarily weekdays 8AM - 5PM, but responsibilities will occasionally require additional hours and flexibility that can include evenings and weekends.

POSITION DESCRIPTION:

Overall Purpose: Lead the institution's market intelligence, CRM strategy, analytics, and technology infrastructure to drive enrollment growth, strengthen brand performance, enhance the student experience, and support data-informed decision-making across the organization.

The Director for Market Intelligence and Student Recruitment CRM is a strategic partner and division leader, reporting to the Vice President for Enrollment, Marketing, and Communications. This person oversees the implementation and application of Salesforce for our recruitment and enrollment process.

In addition, this person serves as the technology and data expert on the Enrollment, Marketing, and Communications leadership team, leveraging Salesforce and other technologies in collaboration with our IT team to strengthen this division in its service to the University and its constituents.

The Director for Market Intelligence and Student Recruitment CRM:

• Strategic Enrollment Growth & Market Intelligence
• Using Salesforce, develop and refine key performance indicators, lead measures, and success metrics for enrollment, marketing, and communications.
• Provide market and data intelligence to improve student recruitment, admissions, hospitality, and brand performance.
• Analyze enrollment trends, market opportunities, and admissions funnel performance to increase yield and growth.
• Advise executive leadership on market intelligence, enrollment strategy, and performance outcomes.
• Technology, CRM, & Data Infrastructure Leadership
• Lead the implementation, integration, and management of Salesforce.
• Develop market intelligence and recruitment tools within the Salesforce environment.
• Build automated dashboards and reporting systems that provide real-time insights and decision support.
• Partner with IT and campus stakeholders to acquire and optimize technology solutions that support enrollment growth and brand expansion.
• Communication, Engagement & Student Experience Enhancement
• Assist the Admissions team through design and automation of personalized communication for prospective students.
• Improve operational and business processes that create seamless and engaging prospective student experiences.
• Strengthen brand awareness and market presence through intelligence-driven communication strategies.
• Facilitate campus-wide access to actionable enrollment and marketing insights.
• Leadership, Collaboration & Operational Management
• Serve as a strategic advisor to the Vice President and Enrollment, Marketing, and Communications leadership team.
• Create reporting and intelligence solutions tailored to campus partners and stakeholders.
• Lead training, development, and change management efforts related to technology and process improvements.
• Manage the market intelligence and CRM budget portfolio.
• Oversee special projects and initiatives that support institutional goals and strategic priorities.
• Special projects assigned by the Vice President for Enrollment, Marketing, and Communications.

QUALIFICATIONS:

The Director for Market Intelligence and Student Recruitment CRM is expected to embody an enthusiastic and contagious Christian faith, demonstrating a strong commitment to service within an interdenominational, evangelical Christian university that prioritizes the integration of faith and academic excellence. A bachelor's degree in business, education, technology, marketing, or a related field is required and at least 5-7 years of experience. Experience with Salesforce or a similar CRM is essential. A master's degree preferred. The role demands exceptional organizational, research, management, communication, and strategic thinking/problem-solving skills.

The ideal candidate must excel in leading collaborative project teams of creative employees and manage multiple large projects concurrently. Strong interpersonal and communication skills are essential for working effectively with a diverse range of constituencies. The ideal candidate will demonstrate excellence in project management, strategic thinking, systems architecture, data integration, and innovation within their professional portfolio. Additionally, they should possess strong analytical thinking and creative problem-solving skills, as well as the ability to function as part of a multidisciplinary team and quickly learn and integrate new tools and technologies to meet constituency needs.

DATE POSITION IS AVAILABLE: Immediately PROCEDURE FOR APPLICATION OR NOMINATION:

Applications will be reviewed in the order received and will continue until the position is filled. In accordance with applicable provisions of federal law, applicants for employment who are in agreement with the educational mission of LeTourneau University and applicants for admission to educational programs or activities are considered without discrimination on the basis of race, age, sex, handicapping condition, national origin or genetic information. Inquiries about this policy should be directed to the Director of Human Resources, (903) 233-4170.

Applications are required and are available from www.letu.edu/jobs or from the Business Office, LeTourneau University, 2100 Mobberly Avenue, Longview, TX. Send completed application, and a current resume to:

LeTourneau University

ATTN: Human Resources

2100 South Mobberly Ave.

Longview, Texas 75602

FAX (903) 233-4103

E-mail address: HR@letu.edu

ABOUT THE UNIVERSITY:

LeTourneau University is the premier Christian polytechnic university in the nation where educators engage students to nurture Christian virtue, develop competency and ingenuity in their professional fields, integrate faith and work, and serve the local and global community.

LETU is a Christ-centered, interdenominational institute of higher learning offering more than 85 undergraduate and graduate degree programs in arts and sciences, aviation, business & technology, communication, computer science, criminal justice, education, engineering, nursing, psychology & counseling and theology & vocation. LETU's 2,700 students represent nearly all 50 states, more than 30 foreign countries, and around 50 different denominational groups.

LETU is consistently recognized by U.S. News and World Report as one of "America's Best Colleges," and the engineering program is ranked nationally. LeTourneau University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (1866 Southern Lane, Decatur, Georgia 30033-4097, telephone 404-679-4500, at http://www.sacscoc.org) to award associate, baccalaureate and master's degrees. LeTourneau University's engineering and engineering technology programs are accredited by the Engineering Accreditation Commission and the Technology Accreditation Commission of the Accreditation Board of Engineering and Technology, 111 Market Place, Suite 1050, Baltimore, MD 21202-4012 - telephone: 410-347-7700. The Carnegie Foundation classifies LeTourneau University as a Master's (Comprehensive) University II.

The 162 acre main campus is located in Longview, Texas, a progressive hub city with an MSA of over 190,000, nestled among the beautiful pine-forested hills and lakes of East Texas. It is approximately 120 miles east of Dallas, Texas and 60 miles west of Shreveport, Louisiana.

See https://www.letu.edu for more information.

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