Director of Marketing and Communications
Employment Status: Full-time/Exempt
Compensation: $90,000 - $110,000
Reports to: Assistant Head of School for Institutional Advancement & Enrollment
ABOUT US:
A Pike education ignites a lifelong journey of discovery.
The Pike School is a premier PreK-9 independent school located in Andover, MA serving 395 students in PreK-Grade 9. Our community is rooted in our values of Authenticity, Intellectual Ambition and Social Good, encouraging students to be empowered learners, change agents, and global citizens. We spark a lifelong journey of exploration and growth as we prepare students to think critically and have the confidence to take risks.
POSITION SUMMARY
The Director of Marketing and Communications is a high-impact leadership role within the Institutional Advancement and Enrollment (IAE) team. This individual leads the strategy and execution of all internal and external communications to drive enrollment, support fundraising, and strengthen the school’s brand. Pike seeks an innovative, collaborative, and entrepreneurial leader who can translate the School's distinctive strengths into compelling narratives that inspire prospective families, engage alumni and donors and strengthen community pride.
Marketing & Digital Strategy
- Enrollment & Recruitment: Partner with Admission to build and execute multi-channel campaigns (digital ads, print collateral, recruitment drives) that highlight Pike to prospective families.
- Digital Media & Advertising: Manage the daily operations and growth of the website (Finalsite) and social channels (Instagram, Facebook, LinkedIn); collaborate with external partners on digital advertising.
- Reputation & Review Management: Maintain Pike’s profile across external school review sites (Google, Niche, GreatSchools etc.).
- Event Marketing: Lead promotional strategy, digital assets, signage, and collateral for key institutional events (Commencement, One Pike Day, Centennial, and Auxiliary Programs).
Communications & Editorial
- Messaging & Calendar: Maintain the master communications calendar to drive a consistent cadence for all internal (faculty, staff, parents) and external messaging.
- Content Creation & Deployment: Write, edit, and publish schoolwide e-newsletters, website stories, social content, and leadership communications via platforms like Constant Contact.
- Advancement & Alumni Messaging: Partner with Development and Alumni Relations to ensure donor and alumni outreach aligns with schoolwide messaging and voice.
- Centennial Campaign: Execute the multi-year communications strategy for Pike’s 100th anniversary in 2026–2027 and beyond.
Operations, Brand & Visual Assets
- Project Management: Coordinate incoming marcom requests and project timelines across departments to ensure accurate, on-time delivery.
- Brand Governance: Enforce visual identity and editorial standards across all print, digital, and promotional merchandise.
- Media & Asset Management: Manage digital asset libraries, schedule photography/videography vendors, handle media permissions, and cover evening/weekend events for content capture as needed.
- Publication Management: Project manage the annual update, review cycle, and production of school handbooks, directory updates, and institutional documents across administrative departments.
QUALIFICATIONS:
- Bachelor's degree required; degree in marketing, communications, journalism, public relations, English, or a related field preferred.
- Four or more years of marketing or communications experience preferably within an independent school, higher education, nonprofit, or other mission-driven organization.
- Outstanding writing, editing, verbal communication, and storytelling skills, with the ability to translate institutional priorities into compelling messaging for a variety of audiences.
- Experience managing websites and social media platforms; Experience with photography, videography, and digital asset management preferred.
- Highly collaborative with excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment.
- Proven ability to build relationships across a diverse school community and work effectively with faculty, staff, students, families, alumni, trustees, and external partners.
- This is a full-time, twelve-month position requiring occasional evening and weekend work in support of School events and institutional priorities.
TO APPLY, CANDIDATES SHOULD SUBMIT THE FOLLOWING INFORMATION:
- Resume and cover letter describing your interest in the position with an overview of your background and experience.
- Resumes will be reviewed on a rolling basis with an immediate start date this fall.