Jacob’s Pillow is in a transformational moment as an organization. While our world-renowned festival, school, archives, and community programs continue to thrive, in the summer of 2025 we opened a new theater dedicated to the future of dance and we are making a strategic investment in expanding our year-round model and digitally reaching audiences beyond our campus. As we do so, there is a critical need to widen and diversify our in-person and online audiences — across race, ethnicity, culture, language, age, and geography —, as well as strengthen our revenue strategies. We understand these as one strategy, not two: the Pillow’s future audiences — and its earned-revenue future — depend on becoming an institution that more communities recognize as theirs.
The Director of Marketing and Communications will play a critical leadership role in advancing Jacob’s Pillow’s audience, revenue, and institutional goals. Working closely with and reporting to the Chief Marketing Officer (CMO), this position is responsible for translating organizational priorities into effective strategies, plans, budgets, systems, and campaigns. The Director leads the day-to-day operations of the Marketing Department, supervises year-round and seasonal staff, develops recommendations and solutions, and ensures the successful execution of marketing, communications, public-relations, audience-development, and revenue-generating initiatives.
Success in this role requires a high degree of initiative, ownership, and collaboration, with the ability to identify opportunities, develop recommendations, solve problems, and lead execution in alignment with organizational priorities.
Requirements