Director of Marketing and Communications

Howard Brown Health is a nationally recognized leader in LGBTQ+ health and wellness. Our commitment to inclusive and affirming care has made us a cornerstone of the Chicago community. At Howard Brown, we believe in providing holistic, patient-centered care that empowers individuals and enriches lives.

Why Join Us?

• Be part of a mission-driven organization dedicated to health equity and social justice.
• Work in a supportive, inclusive, and culturally competent environment.
• Access to continuous learning opportunities and professional development.
• Comprehensive benefits package.
• Contribute to groundbreaking health initiatives and research.

Benefits

• Employer-sponsored health, dental, and vision insurance with two PPO plans and an HMO plan.

• BCBS HMO, PPO, and PPO Select Plans

• BCBS Dental

• BCBS Vision

• Paid Time Off:

• 3-weeks paid vacation and 1-week of personal time

• 12 accrued sick days per year

• 10 paid holidays, including Juneteenth

• PTO Exchange allows employees to turn unused PTO into liquid assets

• 401k program with up to 5% employer match after 90 days

• Employer-paid basic life insurance valued at one times the annual salary

• Voluntary Life and AD&D, and Short-term and Long-term disability

• Pre-tax commuter and parking benefit account

• Flexible Spending Accounts for healthcare and dependent care

• Tuition Reimbursement and Student Loan Forgiveness Programs; NHSC & PSLF

• Employee Assistance Program with 5 employer-paid counseling sessions

• 50% off at Brown Elephant Resale Shops and discounts at local businesses

Salary Range: $159,200 - 170,000

Reporting to the Chief Communications Officer, the Director of Marketing and Communications will expand patient access in marginalized communities, promote health outcomes, and advance Howard Brown Health's (HBH) reputation. The Director of Marketing and Communications will lead the development and execution of integrated marketing, branding, and communication strategies for Howard Brown Health. Leverages industry knowledge and best practices to promote the mission, vision and strategy of Howard Brown Health as well as supports culture enhancement and change management efforts.

PRINCIPLE DUTIES AND ACCOUNTABILITIES

• Designs and implements data-driven marketing campaigns to increase patient volume, improve retention, and promote service lines (e.g., primary care, dental, behavioral health) to target populations.
• Develops, strategizes, and maintains the digital channels (Web, email, social media, Clinic Screens, intranet) and ensures information accuracy, discoverability through SEO and AI, and ensures optimal local search visibility for Howard Brown Health.
• Ensures consistent brand identity, messaging, and compliance across all physical locations and digital properties. Protects the organizations credibility in a complex healthcare and political landscape.
• Develops grassroots outreach strategies, manages partnerships with local community organizations, and vendors to develop marketing and content strategies for the organization.
• Safeguards, preserves, and promotes Howard Brown Health's reputation through issues management and crisis support, in collaboration with the Chief Communications Officer. Drafts marketing and communications materials as needed.
• Creates marketing and promotional materials, social media graphics, videos and other visual needs.
• Tracks and measures reach and engagement using analytics tools. Leverages data to underpin and optimize strategy and platforms.
• Develops communication strategies that keep staff informed of organizational initiatives, policy changes, and internal events to build workplace culture and engagement.
• Oversees the marketing department's budget. Manage, mentor, and develop marketing staff and coordinate with external vendors and creative partners.
• Supervises staff, interns, and volunteers.
• Performs related work and other duties as assigned.

MINIMUM QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Public Health, or related discipline required.
• Minimum of five (5) years of progressive experience in marketing and communications, with at least two (2) years in a leadership capacity, required. Healthcare or non-profit experience is strongly preferred.

KNOWLEDGE, SKILLS, ABILITIES (K/S/A)

• Functional and proficient knowledge with Content Management Systems (WordPress), social media management tools, email marketing software, and graphic design tools.
• Ability to translate complex clinical or public health data into compelling, patient-friendly messaging.
• Ability to demonstrate an understanding and acceptance of equity, inclusion, and diversity concepts, and that they are broader than just race, ethnicity, and gender.
• Knowledge of health disparities, substance use and domestic violence issues, especially within LGBTQ community.
• Demonstrated self-awareness, in terms of understanding their own culture, identity, biases, prejudices, power, privilege and stereotypes.
• Ability to work affirmatively with gay, lesbian, bisexual, transgender, queer (LGBTQ) and HIV positive patients.

ADA SPECIFICATIONS

(Physical demands that must be met in order to successfully complete the essential functions of the job)

• Requires ability to speak audibly and listen actively.
• Requires ability to use computers, telephones, and other office equipment.
• Requires ability to sit for extended periods of time.
• Requires ability to lift up to 50 lbs regularly.
• May require periodic travel; up to 20% locally.

EQUAL OPPORTUNITY STATEMENT:

Decisions and criteria governing the employment relationship with all employees at Howard Brown are made in a non-discriminatory manner, without regard to race, color, creed, religion, national origin, sex, marital status, pregnancy, disability, sexual orientation, gender identity, veteran status, age, FMLA status, or any other factor determined to be unlawful by federal, state or local statutes.

The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties, as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.