Director of Marketing and Communications

The Director of Marketing and Communications provides strategic leadership for Silver Key's brand, messaging, and public presence, ensuring alignment between the organization's mission, programs, and long-term strategic direction.

This role advances Silver Key's position as a community hub that centers older adults while connecting generations through services, relationships, and shared experiences. The Director develops and implements integrated marketing and communications strategies that support program growth, community engagement, partnerships, and fundraising.

Working closely with executive leadership, directors, and cross-functional teams, this role ensures that communications are not siloed, but instead serve as a unifying force that strengthens internal alignment and amplifies external impact.

This role ensures that Silver Key's communications are not just informative-but strategic-by aligning messaging, partnerships, and funding narratives into a cohesive story that strengthens the organization's impact and long-term sustainability.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Strategic Leadership & Organizational Alignment
  • Develop and implement an integrated marketing and communications strategy aligned with Silver Key's strategic priorities
  • Partner with executive leadership and program directors to ensure alignment between communications, operations, and organizational goals
  • Support cross-department consistency in messaging and program representation
  • Contribute to organizational strategy by identifying opportunities to strengthen visibility, engagement, and impact
• Brand Management & Narrative Development
  • Maintain and evolve a cohesive and compelling brand identity across all platforms
  • Lead the development of Silver Key's organizational narrative, ensuring it reflects mission, impact, and strategic direction
  • Ensure consistency in voice, messaging, and storytelling across programs and services
• External Strategy & Community Positioning
  • Strengthen Silver Key's visibility and reputation within the community
  • Position the organization as a leader in older adult services and intergenerational community-building
  • Support the development and communication of strategic partnerships and community initiatives
• Grants & Strategic Funding Support
  • Collaborate with development and program leaders to support grant proposals through compelling storytelling, impact framing, and clear communication of outcomes
  • Align communications with grant-funded initiatives to ensure clarity, compliance, and visibility
  • Translate program outcomes into narratives that support future funding opportunities and long-term sustainability
  • Ensure that funded initiatives are communicated in ways that reinforce Silver Key's broader strategic direction
• Public Relations & Media Leadership
  • Serve as the primary media contact and organizational spokesperson
  • Build and maintain relationships with journalists, media outlets, and community influencers
  • Lead proactive media engagement and manage reactive communications
• Crisis Communications
  • Develop and lead communication strategies during crises or high-risk situations
  • Ensure messaging is timely, consistent, and aligned with organizational values and leadership direction
• Digital Strategy & Content Execution
  • Oversee website, social media, email communications, and digital campaigns
  • Ensure digital platforms effectively support engagement, program awareness, and fundraising
  • Use analytics and performance data to refine strategies and improve effectiveness
• Team & Project Management
  • Lead marketing staff, contractors, and vendors
  • Manage workflows, timelines, and budgets to ensure efficient execution
  • Establish clear priorities and accountability within the marketing function
• Other duties as required

SUPERVISORY RESPONSIBILITIES

Directly supervises the Marketing and Communications Specialist and supports others as follows:

ORGANIZATIONAL IMPACT

Support to Directors

- Aligns communications with program strategy and priorities

- Reduces the burden of coordinating messaging and external engagement

- Strengthens program positioning for partnerships, growth, and funding

Support to Middle Managers

- Provides clarity and consistency in how programs are communicated

- Supports implementation of initiatives with clear, aligned messaging

- Reinforces organizational standards and cohesion across departments

Support to Organizational Growth

- Strengthens Silver Key's external positioning and community presence

- Supports successful grant acquisition and implementation through strong storytelling

- Advances the organization's role as a connected, intergenerational community hub

VOLUNTEER ENGAGEMENT RESONSIBILITIES

Silver Key is a volunteer centric organization. You may be regularly interacting and engaging with volunteers, so it is your responsibility to show appreciation for their efforts and occasionally provide guidance.

KEY COMPETENCIES

- Strategic thinking and storytelling

- Strong understanding of nonprofit marketing, fundraising, and grants

- Cross-functional collaboration and organizational awareness

- Brand development and narrative leadership

- Excellent written and verbal communication skills

- Ability to translate complex programs into clear, compelling messaging

SUCCESS MEASURES

- Increased brand awareness and community engagement

- Improved consistency of messaging across departments

- Stronger alignment between communications and strategic priorities

- Enhanced support for grant funding and fundraising efforts

- Growth in partnerships and community visibility

DRIVING DUTIES

Will likely be required to drive locally to events, etc.

PROFESSIONAL DEVELOPMENT OPPORTUNITIES

Silver Key values the growth and development of our full-time hourly employees. With supervisor approval, you can take advantage of various professional development opportunities to build your skills and advance your career. These opportunities are tailored to help you excel in your role and contribute more effectively to our mission of serving seniors.

• Mental Health First Aid
• Peer Support Certification
• Other Supervisor-Approved Trainings

EMPLOYMENT STANDARDS

Silver Key Senior Services is a drug-free organization. Employment is contingent upon successful completion of a drug screen and background checks. Business-specific knowledge: Knowledge of Silver Key Senior Services mission statement, policies/procedures, business-specific software, and safety regulations. This position does require a background check by Colorado Adult Protective Services (CAPS).

DIVERSITY, EQUITY, AND INCLUSION

Silver Key is dedicated to fostering a diverse, equitable, and inclusive environment where every team member and client is valued, respected, and supported. We believe that embracing diverse perspectives enhances our quality of care and strengthens our mission.

REQUIRED EDUCATION and/or EXPERIENCE.

Bachelor's degree in related field.

3–5 years of relevant experience.

Strong communication and leadership skills.

TECHNOLOGY PROFICIENCY

This position requires good proficiency in the use of computer software and applications, office equipment, and professional telephone use. The ability to adequately type quickly with few to no errors is also very important. This position will often require multi-tasking in the use of computers, phone, and office equipment while interacting with clients. Candidates for this position may be required to take and pass technology proficiency assessments prior to employment.

LANGUAGE SKILLS

Demonstrated strong verbal and written communication skills, analytical skills, statistical and mathematical abilities, and interpersonal skills. Ability to read and interpret documents such as safety rules, operating maintenance instructions and procedure manuals. Ability to write complex reports and distill information for many audiences. Proficiency in non-English languages is highly valued.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply and divide in all units of measure using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percentage and to draw and interpret bar graphs.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

CERTIFICATES, LICENSES, REGISTRATIONS

• You must possess and maintain a Colorado Driver's License

PHYSICAL DEMANDS

This position requires standing, walking and sitting for periods of time. Utilization of hands and fingers to operate office computer keyboard and equipment required. Must be able to reach with hands and arms, talk, hear, and stoop, kneel or crouch if needed. Must be able to lift up to 35 pounds as needed.

VISION REQUIREMENTS

Position requires close, distance and peripheral vision.

WORK ENVIRONMENT

Moderate noise within business office atmosphere with computers, printers, and light traffic.