Pine Castle, Inc. Job Description JOB TITLE: Director of Marketing and Communications _________________________________________________________________________ EXEMPT: Yes SHIFT: 8:30 a.m. to 4:30 p.m.; M-F DEPARTMENT: Development LOCATION: Main Office REPORTS TO: Chief Development Officer ___________________________________________________________________ SUMMARY: The Director of Marketing and Communications will be responsible for managing all marketing and communication operations of the organization including the planning, development, and execution of various marketing programs and advertising initiatives in support of Pine Castle’s mission and growth goals in Northeast Florida. The Director will develop the organization’s marketing and communications plans and oversee the development of all marketing collateral, media relations, photography, advertising, social media, website content, email newsletters, donor communications, and press releases. The Director works across all departments assisting each with their marketing efforts and ensuring that all efforts are integrated. He or She will grow and maintain strong partnerships in the community that increase Pine Castle’s brand awareness and impact. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Develop and Execute Strategic Marketing Plans:
Digital Marketing Leadership
Brand Management
Content Creation and Storytelling
Website Performance / Management
Public Relations and Media Relations
Goals / Budget
QUALIFICATION REQUIREMENTS: Self-motivated and detail-oriented professional with excellent writing, organizational and interpersonal skills required. In-depth knowledge of digital marketing strategies and tools. Ability to work independently and as a team member with other staff, board members, and members of the community. Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Acrobat Pro, and Microsoft Office. Self-starter and quick to learn new software programs and technology. Ability to use a Mac and OS operating system Strong social media communication skills. A demonstrated commitment to high professional ethical standards. Excellent analytical, leadership, and time management skills. High comfort level working in a diverse environment. Maintain all required certifications needed to meet standards. First Aid, CPR, HIV/Aids and Infection Control certification, etc. should be attained within 90 days of employment and must not expire for continued employment. Completion of required background screening as required by Florida Statutes (see HB531 | Florida Agency for Health Care Administration for more information). EDUCATION and/or EXPERIENCE: BA/BS degree in Communications, Marketing Business, or equivalent work experience. Three to five years related experience. |
| Location | Jacksonville, Florida |
| Website | https://pinecastle.org |
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