Director of Marketing and Communications

POSITION SUMMARY:

The Director of Marketing & Communications serves as the organization’s storyteller, brand steward, and strategic communications leader. This role is responsible for positioning the region as a globally competitive destination for corporate investment, talent, and innovation — while also building trust and engagement with investors, public partners, elected officials, and the community.

This leader owns the organization’s brand, narrative, messaging, and reputation. They drive integrated marketing, public relations, media, digital, content, and executive communications strategies that directly support economic development, corporate recruitment, investor relations, and public policy goals.

POSITION RESPONSIBILITIES: Brand, Narrative & Positioning

• Own and evolve the organization’s brand strategy and regional value proposition
• Position the region as a premier destination for corporate headquarters, innovation, and job creation
• Ensure consistent, compelling storytelling across all channels and audiences
• Lead major brand campaigns tied to corporate recruitment, talent attraction, and regional competitiveness Strategic Marketing & Growth Campaigns
• Develop and execute integrated marketing strategies that support:
• Oversee destination marketing and place-branding efforts
• Manage campaign strategy, creative direction, and performance measurement Communications & Public Relations
• Lead all external communications, including media relations, crisis communications, and public relations
• Serve as senior editor for all organizational messaging, ensuring clarity, consistency, and impact
• Build strong relationships with regional, national, and trade media Digital, Content & Thought Leadership
• Own digital strategy across web, social, email, and emerging platforms
• Lead content strategy including reports, white papers, economic impact studies, case studies, and video
• Position the organization and region as thought leaders in economic development, innovation, and
• Lead communications strategy for investor relations and board engagement
• Oversee annual reports, impact reports, and major investor communications
• Support fundraising, sponsorship, and partnership initiatives through compelling storytelling
• Build, lead, and develop a high-performing marketing and communications team
• Manage agency partners (PR, creative, digital, media buying)
• Set performance metrics, KPIs, and accountability structures
• Listening - Clearly receiving, interpreting, and understanding messages to translate into action.
• Problem Solving - Ability to identify and understand issues, problems, and opportunities; determine course of action and appropriate solutions.
• Energetic - Ability to work at a sustained pace and produce quality work and react with appropriate levels of urgency to situations and events that require quick response or turnaround.
• Accountability - Ability to accept responsibility and account for his/her actions.
• Detail Oriented - Ability to pay attention to the minute details of a project or task.

• Corporate recruitment
• Business expansion and retention
• Talent attraction
• Investor engagement
• Policy and advocacy initiatives

·       Oversee executive communications for CEO, CxOs, and board leadership (speeches, op-eds, presentations, talking points)

Team & Agency Leadership

POSITION QUALIFICATIONS:

Experience: 10+ years of senior-level marketing, communications, or brand leadership experience

Proven success leading integrated marketing and communications strategies

Experience managing brand, PR, media, digital, and content at scale

Demonstrated ability to translate complex economic, policy, or technical topics into compelling narratives

Experience managing agencies and large-scale campaigns

Education: Bachelor's Degree preferred. Relevant work experience may be considered in lieu of a degree.

Core Values: Must possess the ability to daily represent the organization’s core values: Be:Real, Be:Accountable, Be: Curious, Be:Purposeful, and Be:Courageous.

Computer Skills: Proficient PC skills, including MS Office (Teams, PowerPoint, Excel, Word, Outlook).

Certificates & Licenses: None.

Other Requirements: Valid Texas driver license.

Competency Statements

·       Organized - Possessing the trait of being organized or following a systematic method of performing tasks effectively.

·       Communication, Oral/Written - Ability to communicate effectively with others using the spoken word, and in writing clearly and concisely; interact with people of all levels in a confident, professional manner.

·       Time Management - Ability to utilize the available time to organize and complete work within given deadlines; complete a high volume of tasks with little or no guidance.

·       Accuracy - Ability to perform work accurately and thoroughly.

·       Working Under Pressure - Ability to complete assigned tasks under stressful situations.

ESSENTIAL FUNCTIONS

Physical Demands:

Lift/Carry: General office activity, e.g. lifting up to 20         Other Physical Requirements: None pounds occasionally or negligible weights.

Work Environment:

This is a flexible work environment which includes both in-office attendance and the ability to work from home as business needs allow. Work is performed both indoors and outdoors. Operating computer, manual dexterity, talking, hearing, and repetitive motion. Use of personal computing equipment, telephone, and multi-functioning printer. Ability to travel to and from meetings, training sessions or other business-related events. After hours work/travel may be required.

Reasonable Accommodations Statement:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate