Director Of Marketing
Crunch Fitness, the leading brand in the fitness industry & one of the fasted growing gym chains in the world is seeking an experienced Director of Marketing. Our brand is known for inspiring people to be the best versions of themselves while making fitness fun. We are a diverse community that empowers our members, team members & guests to live a healthy & active lifestyle.
- Member Centric Business- We continue to be a leader in member engagement and satisfaction. Obsess over every touchpoint of the member experience.
- Operate with a bias for action- Challenge the status quo by continuously innovating and improving. Take risks, fail fast, and learn from past failures.
- Empower teams of smart creatives- Hire the best and get out of the way. Think and act like owners. Stay lean, scrappy, and creative.
- Together we go far- Build a diverse and inclusive community. Uphold the obligation to dissent and listen. Presume trust and be transparent.
THE ROLE
Crunch Fitness is seeking a Director of Marketing, to help both acquire and retain customers while supporting all company marketing initiatives. The ideal candidate has experience developing the overall marketing strategy for a the brand as well as onset promotions, managing social media presence, and work cohesively with a team to create and manage industry appropriate content to promote our brand.
KEY JOB FUNCTIONS
- Execute Facebook Ads for open clubs Optimize Facebook audiences for lowest CPA
- Research additional digital advertising platforms
- Provide training and resources for the field as deemed necessary
- Visit clubs to provide further social media training
- Complete weekly and monthly reporting
- Update dashboards and reporting spreadsheets accordingly
- Present analytics to management on a weekly and monthly basis
- Work with department heads to create content for personal training and group fitness
- Direct monthly social media targets
- Monitor club sales reports with the marketing team
- Optimize pages for prospect generation
QUALIFICATIONS
- Proven track record of revenue-driving results
- Willingness to travel our markets
- Strong written and interpersonal skills.
- Ability to drive marketing strategies across multiple locations
- Demonstrated ability to multi-task and prioritize activities
- Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
EDUCATION And/or EXPERIENCE
- 4+ years of senior-level marketing experience; deep understanding of
- finance and drivers of performance
- Bachelor’s in marketing, business, operations management, finance,
- or related field The Ways You Can Benefit:
- Medical, Dental, Vision
- 401K
- PTO
- Life Insurance, Short-term
- Free Crunch Fitness membership
- Discounted Personal Training Sessions
- Exciting team environment
- Growth opportunity in a rapidly growing company
If you’re ready to stop looking for a job and begin following your passion, then now is the time to contact Crunch TODAY!
About CR Fitness
CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, and Texas and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.
Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.
Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team.
Looking to combine work, fitness and fun? Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Our gyms are packed with the latest state-of-the-art cardio and strength training equipment, weight room, full service locker rooms with showers, tanning booths, HydroMassage® bed, and an extensive schedule of Crunch’s signature classes including Zumba®, BodyWeb with TRX®, Yoga Body Sculpt, Belly Butt and Thighs Bootcamp, and more.