Director of Marketing

Director of Marketing

Salary

See Position Description

Location

Campus - To be determined by department, MI

Job Type

Administrator

Job Number

202301309

Department

Marketing

Division

Marketing

Opening Date

08/14/2026

Closing Date

9/13/2026 11:59 PM Eastern

Bargaining Unit

MCAAP

Salary Range

$114,617 - $131,658 per the collective agreement

Position Level

2

Working Hours and/or Working Conditions

SPECIAL CONDITIONS: Must be able to thrive in a changing environment; work collaboratively in a unionized setting; understand integrated marketing principles; demonstrate exceptional leadership, communication, project management and organizational skills; balance strategic, analytical, creative and operational perspectives; manage multiple priorities and budgets; and effectively utilize quantitative and qualitative data to achieve marketing results.

Supervision

Supervision SUPERVISION RECEIVED: Reports to the Vice President for College Advancement and Community Relations. SUPERVISION GIVEN: Supervises supervisory/technical, clerical, and part-time and contract personnel as assigned.

• Description
• Benefits
• Questions

Job Function

Develops and leads the Colleges comprehensive annual marketing strategy to advance institutional priorities, strengthen brand awareness, support enrollment and student success, and enhance community engagement. Designs integrated marketing strategies that increase knowledge, preference and utilization of the College while cultivating prospective students, supporting current students, and strengthening relationships with alumni and community partners. Serves as the Colleges brand steward by promoting consistent messaging while encouraging creativity, innovation, collaboration and measurable marketing outcomes. Provides leadership for marketing, graphics, photography, videography, publications, student communications, website strategy, digital marketing, and social media.

Job Responsibilities

• Designs and implements integrated marketing strategies aligned with institutional goals, market opportunities and available resources.
• Works collaboratively with academic and administrative leaders to develop annual marketing plans and strategic recruitment campaigns.
• Employs cost-effective, targeted and measurable marketing strategies utilizing digital media, web, email, print, outdoor advertising, video, photography and emerging communication platforms.
• Provides strategic leadership for web, search, email and social media initiatives to strengthen engagement, awareness and institutional reputation.
• Remains current on marketing trends, emerging technologies, analytics, artificial intelligence and best practices to continuously improve marketing effectiveness.
• Utilizes market segmentation, research and audience insights to maximize campaign effectiveness and return on investment.
• Establishes measurable performance indicators and evaluates campaign results to guide continuous improvement and resource allocation.
• Ensures consistency in institutional messaging, visual identity and brand standards across all public-facing communications.
• Participates on cross-functional teams to strengthen student recruitment, retention, engagement and the overall student experience.
• Coordinates and evaluates institutional advertising and media placement strategies.
• Provides leadership for market research and competitive analysis to identify opportunities, community needs and changing market conditions.
• Oversees the functional areas of marketing, graphics, photography, videography, publications, student communications and online media coordination.
• Develops a collaborative, innovative and customer-focused culture while coaching, mentoring and developing staff.
• Monitors competitive activity and higher education best practices to inform marketing strategies.
• Manages marketing budgets, contracts and relationships with external agencies and vendors.
• Oversees all aspects of the Colleges public website, including design, content strategy, enhancements and governance.
• Implements project management and workflow practices to effectively prioritize competing institutional marketing requests.
• Supports designated aspects of College communications to students in coordination with appropriate departments and in accordance with established communication protocols.
• Provides communications support during College emergencies and closures in accordance with established communication protocols.
• Provides strategic and operational oversight of the College Print Shop, ensuring services effectively support the College's marketing, communications, and institutional needs.

Education

Masters Degree required; MBA or related graduate degree preferred.

Qualifications

Seven years of progressively responsible professional marketing leadership experience required. Administrative or consulting experience within higher education, nonprofit or public sector organizations preferred.

Macomb Community College offers a comprehensive benefits package to full-time employees and their eligible dependents including health, dental, vision, and hearing aid coverage, and optional benefits of a health savings and dependent care and/or flexible spending accounts. We also offer full-time employee's options for retirement, deferred compensation plans, life and voluntary insurances, short-term disability, tuition waivers and reimbursement and paid holidays.

To learn more visit our Bargaining Unit Information page

https://www.macomb.edu/human-resources/employment-information/bargaining-unit-information.html

01

Do you have (7) Seven years or more of of progressively responsible professional marketing leadership experience

• Yes
• No

02

Do you have a Masters degree OR HIGHER?

• Yes
• No

Required Question

Employer Macomb Community College

Address 16000 Hall Rd

Clinton Township, Michigan, 48038

Phone 586-445-7885

Website https://www.macomb.edu/human-resources/index.html