Position Overview
The Director of Marketing and Communications is responsible for leading all communications and marketing efforts for a homeowners association resort community. This role focuses on enhancing resident experience, elevating brand awareness, and promoting the community's lifestyle to guests and homeowners. The Director ensures transparent, consistent communication between the Board, residents, and external audiences while preserving the community's brand and reputation.
Key Responsibilities
Strategic Leadership & HOA Alignment
- Develop and implement a comprehensive marketing and communications strategy aligned with the Board's goals and community vision
- Advise community leadership on communication best practices, messaging, and resident engagement strategies
- Ensure transparency, clarity, and timeliness in all communications
- Maintain a strong, consistent brand that reflects the community's lifestyle and values
Resident Communications & Engagement
- Oversee all resident communications, including newsletters, email updates, website content, and announcements
- Simplify and communicate community policies, governance updates, and community initiatives
- Enhance resident engagement through storytelling, lifestyle content, and community highlights
- Manage communication related to meetings, elections, assessments, and compliance updates
Marketing & Community Promotion
- Promote the community as a desirable place to live and visit
- Develop marketing materials showcasing amenities, lifestyle, and community value benefits
- Maintain website and social media channels with a focus on both resident and guest audiences
Reputation & Public Relations
- Protect and enhance the community's reputation through consistent messaging and proactive communication
- Manage external communications with local media, partners, and neighboring communities when needed
- Handle sensitive communications and support crisis response (e.g., weather events, safety issues, governance concerns)
Events & Lifestyle Programming Promotion
- Promote community-sponsored events, clubs, and programs
- Partner with property management and committees to increase participation and satisfaction
- Highlight community culture, lifestyle, and resident stories to strengthen sense of belonging
Digital & Content Strategy
- Oversee content strategy across all platforms, ensuring relevance and engagement and that captures the lifestyle and experience of the resort community
- Manage website as a central communication hub for residents and visitors
- Utilize analytics to improve communication effectiveness and engagement
Governance & Compliance Communication
- Ensure all communications align with community bylaws, policies, and legal considerations
- Support clear and compliant messaging related to rules, guidelines, and assessments
- Collaborate with legal counsel or management as needed for sensitive or regulated communications
Budget & Performance Management
- Develop and manage the marketing and communications budget
- Track engagement metrics (email open rates, event participation, website usage)
- Evaluate effectiveness of communication strategies and adjust accordingly
Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or related field
- 8-10+ years of experience in communications, preferably in community associations, hospitality, or property management
- Experience working with HOA boards, governance structures, or member-based organizations strongly preferred
- Strong understanding of community branding and resident engagement strategies
- Excellent writing, editing, and presentation skills
Key Skills
- Resident engagement and community-building
- Strategic messaging and brand management
- Crisis and sensitive communication handling
- Digital content and communication platforms
- Stakeholder management (board members, residents, vendors)
- Organization and diplomacy
Work Environment
- Based onsite or hybrid within the community
- Regular interaction with HOA board members, residents, and committees
- Occasional evening or weekend hours for board meetings and community events
- Collaborative work with property management and service providers
Success Measures
- High resident satisfaction and engagement levels
- Clear, timely, and effective HOA communications
- Strong engagement across digital and social platforms
- Strong community reputation and brand perception
- Increased participation in events and initiatives
Benefits & Other Compensation:
This position includes eligibility for the following benefits, subject to applicable plan terms:
- Healthcare Benefits - Medical, Dental, and Vision coverage
- Retirement Benefits - 401(k) with employer match (19 years of age and older)
- Time Off - Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria
Eligibility for benefits and the specific terms, conditions, and offerings are governed by the applicable plan documents and company policies, which may be amended at the Company's discretion.