Director of Marketing & Communications

• Oversee all marketing functions
• Lead strategy development to drive business growth

About Our Client

Our client is a specialized, private health sciences university focused on training the next generation of healthcare professionals. The organization operates across multiple regions, with a strong emphasis on expanding its footprint, enhancing brand presence, and driving student growth across domestic and international markets.

Job Description

Marketing Strategy & Leadership

• Develop and execute the overall marketing and communications strategy
• Define short and long-term KPIs aligned to growth and enrolment goals
• Lead budgeting, forecasting, and marketing investment decisions
• Partner with executive leadership on growth strategy

• Drive lead generation, CPL, and conversion performance
• Build and optimise digital marketing campaigns (SEO, social, paid media)
• Implement data-driven decision making across marketing channels
• Oversee analytics, reporting, and performance tracking

• Refine and strengthen brand positioning across programmes
• Increase brand awareness in the U.S. while supporting international markets
• Oversee messaging, content, and campaign development

• Lead public relations strategy and external communications
• Build relationships with media and key stakeholders
• Ensure consistent branding across all materials and channels

• Lead and develop a distributed marketing team
• Collaborate with internal stakeholders to meet enrolment targets
• Support hiring and build out the marketing function as needed
• Work across departments to drive alignment on growth objectives

The Successful Applicant

• 10+ years of marketing experience, ideally within health sciences, healthcare, or higher education
• Proven track record in digital marketing, lead generation, and conversion optimisation
• Experience leading teams across multiple locations
• Strong analytical mindset with experience using tools such as Google Analytics, Salesforce, SEMrush
• Experience managing integrated campaigns across digital, PR, and traditional channels
• Ability to operate both strategically and hands-on
• Exposure to Caribbean, Puerto Rico, or international markets preferred
• Spanish language skills are advantageous

What's on Offer

• Salary: $150,000-$200,000 + bonus potential
• Flexible working: St. Louis (hybrid) or fully remote
• Travel: 35-45% international and domestic (Puerto Rico & Caribbean)
• Senior leadership role with direct access to executive team
• Opportunity to build and scale a marketing function from a pivotal growth stage