Director of Marketing, Culture Campaigns

Develop Go-to-Market Strategies

• Develop integrated go-to-market strategies that translate movement priorities into measurable audience goals.
• Define audience journeys and the optimal mix of messaging, content, channels, creators, partnerships, and activations to build awareness, credibility, social proof, and participation.
• Establish campaign hypotheses, experimentation plans, and optimization strategies that continuously improve marketing effectiveness.

Lead Integrated Marketing

• Lead end-to-end execution of integrated marketing strategies across internal capabilities, agency partners, and marketing channels.
• Mobilize cross-functional teams around unified go-to-market plans, ensuring marketing efforts are integrated, timely, and aligned to campaign objectives.
• Guide marketing decisions throughout execution, adapting strategies based on audience insights, performance, and changing market conditions.

Drive Cultural Marketing & Partnerships

• Identify and activate culturally relevant opportunities - including creators, partnerships, platforms, communities, and experiences - that strengthen campaign relevance and audience engagement.
• Develop partnership and activation strategies that authentically connect Stand Together's principles with audiences and generate credibility, social proof, and participation.
• Advise internal teams on cultural trends, audience behavior, and emerging opportunities that strengthen marketing strategy and execution.

Optimize Marketing Performance

• Define campaign measurement frameworks, learning agendas, and success metrics in partnership with Measurement teams and key business owners.
• Lead test-and-learn initiatives that validate marketing hypotheses and optimize campaign performance.
• Capture and apply audience insights and campaign learnings to strengthen future marketing strategies and organizational capability.

Lead Agency & Cross-Functional Collaboration

• Lead agencies and cross-functional marketing teams in developing and delivering integrated marketing initiatives.
• Build alignment across business stakeholders and marketing capabilities to ensure coordinated planning, execution, and shared accountability.
• Foster a culture of collaboration, innovation, experimentation, and continuous improvement across internal teams and external partners

• Exceptional go-to-market leadership, with the ability to translate strategic priorities into integrated marketing strategies that build awareness, credibility, social proof, participation, and measurable impact.
• 7+ years of experience leading integrated marketing and go-to-market strategies that drive measurable business, brand, or social outcomes.
• Deep understanding of cultural marketing, including music, sports, entertainment, creator ecosystems, and emerging audience trends.
• Proven ability to develop integrated marketing strategies that connect messaging, content, creators, partnerships, and channels into cohesive audience experiences.
• Experience leading agencies and influencing cross-functional teams within complex, matrixed organizations.
• Strong analytical, strategic, and decision-making skills, using audience insights, experimentation, and measurement to optimize marketing performance.
• Exceptional communication, stakeholder management, and cross-functional leadership skills.
• Entrepreneurial mindset with a passion for building culturally relevant marketing that inspires participation and advances lasting social impact.
• Ability to thrive in a highly collaborative, principle-based environment, influencing across teams, navigating ambiguity, and driving alignment without direct authority.
• Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.