Alliance/Partner Management, Analysis Skills, Campaigns, Cross-Functional, Customer Relationship Management (CRM), Demand Generation, Leadership, Marketing, Marketing Automation Software, Performance Tuning/Optimization, Reporting Skills, Restaurant, Return on Investment (ROI), Team Lead/Manager, Team Player, Time Management
Join an award-winning team built around genuine hospitality, teamwork, and craft.
REPORTS TO: The Director of Marketing - Demand Generation reports to the Chief Marketing Officer.
JOB OVERVIEW
The Director of Marketing - Demand Generation drives traffic, guest acquisition, and frequency by building and scaling an integrated, data-driven demand generation engine. This role connects brand, media, loyalty, content, and operations through a disciplined campaign system with measurable business outcomes.
RESPONSIBILITIES AND DUTIES
Integrated Campaign Planning
• Owns the marketing calendar, aligning promotions, media, menu, and key business moments
• Leads execution, ensuring campaigns drive awareness and traffic
• Translates business priorities into clear, executable campaign plans
• Ensures campaigns are fully integrated across paid, owned, digital, 3rd-party, and in-joint channels
• Manages agency partners to deliver performance, efficiency, and alignment
Campaign Orchestration & Execution Leadership
• Leads end-to-end campaign orchestration from brief to launch
• Integrates cross-functional inputs across:
- Loyalty (audience, offer, timing)
- Creative (brand and visual direction)
- Content (digital messaging)
- Operations (restaurant readiness)
• Ensures campaigns are delivered on time, fully integrated, and execution-ready
Performance Ownership & Optimization
• Owns performance across all demand-generating campaigns, including:
- Traffic
- Guest acquisition
- Campaign ROI
• Monitors KPIs and optimizes channel mix, messaging, and investment to improve results
Local Demand Strategy
• Owns local demand generation strategy (Local Store Marketing)
• Builds systems and playbooks to scale national campaigns into local execution
• Partners with Operations to drive adoption across restaurants
Team Leadership & Execution Discipline
• Leads and develops a high-performing execution team
• Establishes structured workflows, timelines, and campaign processes
• Drives the transition from reactive coordination to a disciplined execution model
QUALIFICATIONS
• 5--8+ years in demand generation, CRM, or performance marketing
• Proven track record of driving measurable traffic, revenue, and ROI
• Experience with CDPs and marketing automation (Bikky strongly preferred)
• Strong analytical and strategic capabilities with a data-driven mindset
• Experience leading cross-functional teams and driving alignmentCity Barbeque participates in E-Verify. To learn more, please visit: E-Verify Participation Poster Apply