Posting Details
Posting Summary
Logo Posting Number STA00547PO26 Job Family Athletics Administration Job Function Athletics Administration USC Market Title Athletics Administrator Link to USC Market Title https://uscjobs.sc.edu/titles/173104 Job Level P3 - Professional Business Title (Internal Title) Director of Marketing & Fan Experience for Women's Basketball Campus Columbia Work County Richland College/Division Athletics Department ATH Department of Athletics State Pay Range Unclassified USC Market Range B00 Anticipated Hiring Range $52,000 - Salary commensurate with qualifications. Location of Vacancy Part/Full Time Full Time Hours per Week 37.5 Work Schedule
Basis 12 months Job Search Category Other Professional
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary
The Director of Marketing & Fan Experience is responsible for developing and executing strategic marketing, fan engagement, and revenue generation initiatives that support the University of South Carolina Athletics Department. This position works to enhance the Gamecock Athletics brand, drive attendance and ticket sales, create meaningful community engagement opportunities, and develop innovative fan experiences that contribute to the department's overall success.
The Director serves as the primary marketing contact for women's basketball and provides strategic oversight of community outreach initiatives, assigned non-ticketed sports, and revenue-generating events. Additionally, this position supports departmental priorities related to fan development, attendance growth, community engagement, and revenue generation while cultivating relationships that enhance the visibility and impact of Gamecock Athletics throughout the state.
Job Related Minimum Required Education and Experience
Required Certification, Licensure/Other Credentials Preferred Qualifications
Knowledge/Skills/Abilities
Job Duties
Job Duty
Women's Basketball Marketing Strategy & Attendance Growth: Serve as the primary marketing contact for women's basketball, developing, implementing, and evaluating comprehensive marketing, fan engagement, and game presentation plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. Create and execute promotional campaigns, group sales initiatives, theme nights, grassroots marketing efforts, and other attendance-driving programs. Plan, coordinate, and execute all fan experience and game presentation elements for women's basketball, including game themes, entertainment elements, promotions, sponsor activations, videoboard content, public address announcements, and fan engagement initiatives. Collaborate with coaches, sport administrators, communications, creative services, ticket operations, Learfield, and external partners to execute integrated marketing campaigns and achieve departmental goals.
Essential Function Yes Percentage of Time 35 Job Duty
Revenue Generation & Special Events: Assist with the development, implementation, and evaluation of innovative revenue-generating events and fan engagement initiatives that support departmental objectives. Lead marketing efforts related to assigned special events, which could include Garnet & Black Madness, the Making Spirits Bright Holiday Pop-Up, and other departmental events. Collaborate with internal and external stakeholders to identify new opportunities for fan development, community engagement, sponsorship activation, and revenue growth.
Essential Function Yes Percentage of Time 20 Job Duty
Non-Ticketed Sport Oversight: Provide strategic oversight and direction for marketing efforts for assigned non-ticketed sports through the training, supervision, and mentorship of marketing interns. Ensure marketing plans, promotional initiatives, and attendance-building efforts align with departmental goals and brand standards. Assist interns in the development and execution of marketing campaigns, game presentation elements, and fan engagement initiatives that support the student-athlete and fan experience across assigned programs.
Essential Function Yes Percentage of Time 15 Job Duty
Administrative Responsibilities & Departmental Support: Assist with departmental planning, special projects, budget management, and other assignments as requested. Support the execution of departmental marketing initiatives, fan engagement programs, and revenue-generating events. Provide guidance and support to marketing interns assigned to non-ticketed sports while fostering professional growth and development. Perform other duties as assigned in support of the Athletics Department.
Essential Function Yes Percentage of Time 10 Job Duty
Community Outreach Programs & Fan Development: Provide strategic oversight of the department's community outreach initiatives, including Active Gamecocks and Read with the Gamecocks. Develop and execute marketing plans, promotional campaigns, and engagement strategies that expand the reach and impact of these programs throughout the state. Cultivate relationships with schools, educators, community organizations, and other stakeholders to increase participation and strengthen the connection between Gamecock Athletics and local communities. Evaluate program effectiveness and identify opportunities for growth and enhanced community engagement.
Essential Function Yes Percentage of Time 20
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive No Hazardous weather category Non-Essential
Posting Detail Information
Number of Vacancies 1 Desired Start Date Job Open Date 07/20/2026 Job Close Date 09/03/2026 Open Until Filled No Special Instructions to Applicant
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by September 3, 2026.
The University of South Carolina offers a valuable benefits package including but not limited to:
Click here to learn more about why you should work at USC.
Quicklink for Posting https://uscjobs.sc.edu/postings/209868 EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
Optional Documents