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Skills
Best Practicesunmatched
Blogunmatched
Brand Managementunmatched
Brand Marketing (Branding)unmatched
Brand Strategyunmatched
Budgetingunmatched
Business Developmentunmatched
Communication Skillsunmatched
Competitive Researchunmatched
Conference Managementunmatched
Constructionunmatched
Consultingunmatched
Content Developmentunmatched
Direct Marketingunmatched
Email Marketingunmatched
Industry/Trade Analysisunmatched
Leadershipunmatched
Market Researchunmatched
Market Trackingunmatched
Market Trend Analysisunmatched
Marketingunmatched
Marketing Communicationsunmatched
Marketing Metricsunmatched
Marketing Objectivesunmatched
Marketing Presentationunmatched
Marketing Strategyunmatched
Marketing/Sales Collateralunmatched
Online Marketingunmatched
Operations Researchunmatched
Pay-Per-Click Advertisingunmatched
Performance Analysisunmatched
Process Improvementunmatched
Professional Servicesunmatched
Project/Program Managementunmatched
Proposal Developmentunmatched
Public/Media/Press/Analyst Relationsunmatched
Return on Investment (ROI)unmatched
Search Engine Optimization (SEO)unmatched
Social Mediaunmatched
Thought Leadershipunmatched
Trade Showsunmatched
Web Designunmatched
Website Managementunmatched
Description
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Description
Davis & Floyd (D|F) is seeking an energetic, strategic, innovative, and results-driven Director of Marketing to lead the development and execution of D|F's marketing strategy to strengthen brand awareness, support business development, and drive growth. This role is responsible for overseeing brand management, digital marketing, proposals, public relations, events, market research, and marketing operations while ensuring alignment with the firm's strategic objectives. The ideal candidate is both a strategic thinker and hands-on leader who can translate business objectives into measurable marketing outcomes.
Responsibilities
Monitor industry trends, market conditions, and competitive activity to identify opportunities and inform decision-making
Measure and report marketing performance, ROI, and key marketing metrics
Lead brand strategy and ensure consistent messaging across all channels
Strengthen D|F's reputation through thought leadership, public relations, and strategic communications
Oversee content development, including website, social media, blogs, videos, and email marketing
Partner with business development and technical teams to develop proposals, presentations, and marketing collateral
Enhance pursuit strategies and improve proposal development processes and efficiencies
Help communicate D|F's value proposition and differentiators to clients and prospects
Direct digital marketing initiatives including SEO, PPC, website management, and social media
Plan and manage industry conferences, trade shows, and client engagement events
Evaluate and implement marketing technologies and best practices to improve effectiveness and efficiency
Lead and develop the marketing team
Manage marketing consultants, vendors, and agency relationships
Develop and manage the annual marketing budget
Requirements
Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field
10+ years of progressive marketing experience, including leadership responsibility
Experience developing and executing integrated marketing strategies
Strong knowledge of digital marketing, branding, content development, and analytics
Excellent communication, project management, and leadership skills
Experience in engineering, architecture, construction, consulting, or professional services is preferred