Director of Marketing

Overview

Brighthaven is committed to delivering high-quality, affordable housing communities while driving strong occupancy, engagement, and resident satisfaction across its portfolio. Our focus is on creating consistent, compliant, and high-performing marketing strategies that support long-term community success.

The Role

At Brighthaven, we believe strong marketing drives strong communities. The Director, Property Marketing plays a critical leadership role in developing and executing strategies that increase occupancy, generate qualified leads, and enhance the overall reputation of our communities.

This role is responsible for overseeing community-level marketing performance across the portfolio, ensuring brand consistency, compliance with affordable housing regulations, and measurable leasing success. The Director will report to the Vice President of Marketing and Community Engagement and partner cross-functionally with Operations, Compliance, and other teams to deliver impactful results.

A team member in this role must possess a high degree of professionalism and positive engagement for our residents and the workforce.

• An Aptitude for Connecting - Must possess a strong sense for creating a sense of community, as well as the drive to go the extra mile to create a positive experience for all residents and staff. Your success and purpose are driven by the relationships you build within your communities, including vendor partners and regulatory and social services partnerships. This includes adopting a collaborative approach to create consistently favorable circumstances that foster success and effectiveness for the Organization and the communities.
• An Authentic Attitude - Consistently demonstrate an open and professional attitude and approach when assessing and resolving resident and staff concerns. This includes, but is not limited to, seeking resources throughout the organization through the organization's support services and senior leadership.
• An Approach that is positive and Professional - Consistently demonstrate an approach of active listening and understand that your participation and support are integral to the success of Avanath, ensuring that each resident and staff member feels seen, heard, and valued as you and the staff work to resolve challenges.

Qualifications

• Strong understanding of Fair Housing advertising regulations and affordable housing marketing requirements.
• Demonstrated success in digital advertising, SEO/SEM, and lead generation strategies.
• Proven ability to analyze marketing data and report on key performance metrics.
• Experience managing marketing vendors and agency relationships.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Proficiency with Yardi, RentCafé, and ILS platforms such as Apartments.com and Zillow.
• Skilled in Microsoft Office Suite and marketing design tools such as Canva or Adobe Creative Suite.
• Ability and willingness to travel as needed.

Key Accountabilities

Develop and implement marketing strategies to support occupancy goals, lead generation, and overall portfolio performance.
Evaluate underperforming communities and create targeted marketing plans, leasing goals, and training recommendations.
Ensure all community branding, collateral, signage, and digital assets are consistent, accurate, and compliant.
Partner with Operations, Compliance, and Applications to maintain accuracy and compliance across all marketing materials and listings.
Oversee online reputation management across platforms such as Google, Yelp, and ApartmentRatings, including response standards and performance goals.
Drive traffic generation through SEO/SEM, ILS optimization, paid media, and social platforms.
Manage listings across Internet Listing Services (ILS) including Apartments.com, Zillow, and AffordableHousing.com.
Track and analyze marketing performance metrics such as cost per lead, conversion rates, and channel effectiveness.
Develop and maintain marketing analytics and reporting to provide data-driven insights to leadership.
Manage marketing vendors to ensure performance, deliverables, and contracts align with organizational goals.
Partner with Operations and Leasing teams to provide training on marketing, digital advertising, and reputation management best practices.
Collaborate with internal and external partners, including Avanath and BRIDGE teams, on shared platforms and initiatives.

Core Competencies

Occupancy Rate – Measures the percentage of leased units and overall property performance.
Cost per Lead – Evaluates marketing efficiency by analyzing spend per generated lead.
Lead-to-Lease Conversion Rate – Reflects effectiveness of marketing and leasing efforts.
Online Reputation Score – Represents brand perception based on resident reviews and ratings.
Digital Advertising Optimization – Uses data and insights to improve campaign performance and maximize ROI.
Cross-Functional Leadership – Ability to collaborate across departments to achieve shared goals.

Working Conditions

This position may require travel to properties within the portfolio to support marketing initiatives.
The role involves regular use of a computer and standard office equipment.
Ability to analyze data, communicate effectively, and collaborate across teams is essential.

How Brighthaven Supports You

We recognize that our people are key to our success and are committed to supporting their growth and well-being.

We offer:

A collaborative, purpose-driven culture focused on performance and impact.
Opportunities for professional growth and development.
Competitive compensation and comprehensive benefits package.
A commitment to promoting from within and supporting career advancement.

Diversity & Inclusion

Brighthaven is committed to fostering a diverse, equitable, and inclusive workplace. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our organization and enhances our ability to serve our communities.

We are proud to be an equal opportunity employer and encourage all qualified individuals to apply.