The primary responsibility in the role of Director of Marketing is to develop, coordinate, direct, and administer the facility marketing and public relations programs and services.
SUMMARY
Directs the facility’s marketing and public relations
programs and activities in order to maintain and increase the facility’s census
and to provide the community with information regarding the facility’s
programs, services and practices.
ENTRY QUALIFICATIONS
- Minimum
four (4) year degree.
- Minimum
of five (5) years of experience in marketing/public relations in a health
care setting.
- Must
have an understanding of sales and marketing processes.
- Minimum
of one (1) year management experience; two (2) years preferred.
- Must
be able to travel 20% of the time on day-trips to local health care
institutions.
- Must
be familiar with Medical Terminology.
- Proficient
in Microsoft Office Products (Work, Excel, PowerPoint).
ESSENTIAL DUTIES AND RESPONSIBILITIES
This list is subject to individual facility policies,
procedures and practices, which may require additional duties and
responsibilities.
- Supervises,
recruits, hires, provides orientation training and retains sufficient
number of qualified staff to carry out Marketing Department
responsibilities.
- Ensures
employee performance meets or exceeds expectations and periodic
performance appraisals are conducted on a timely basis.
- Develops
and executes tactics to maximize potential referral sources including
hospitals, physicians, insurers, case management companies and health care
agencies.
- Develop
and maintain a current file of media contacts.
- Contacts
news media when new programs, promotions are implemented within the
facility that will be beneficial to the facility.
- Informs
the Administrator of newspaper, radio and television accounts of
noteworthy items of general interest that may have an impact on the
facility or the regulations that govern the facility.
- Develops
a public relations plan of action in the case of emergencies to assure
that the release of information is accurate and within the scope of our
established policies governing the release of information during emergency
conditions.
- Partners
with printing companies and designs print materials such as facility
brochures, newsletters, publications, and etc.
- Maintains
a thorough knowledge of the facility’s admission requirements, services
and programs.
- Completes
required forms and documents in accordance with company policy and State
and/or Federal regulations.
- Perform
other duties as assigned.
PHYSICAL DEMANDS AND ENVIRONMENT
Working in normal office environment, employee may be
required to sit, bend, stoop, use keyboard, see, talk and hear. May
occasionally lift medium to heavy objects. Employee is occasionally exposed to
blood or other bodily fluids, fumes, or airborne particles and toxic or caustic
chemicals. In compliance with applicable law, reasonable accommodations may be
made to enable individual with disabilities to perform the essential functions
of the position.
An Equal Opportunity Employer