Director of Marketing

The Marketing Manager will oversee multi-channel marketing efforts — including digital advertising, brand identity, social media, and email marketing. This role requires a mix of creativity, strategic thinking, and executional excellence, helping shape the company's brand voice and elevate the profile of its properties citywide.Brand & Creative Strategy (30%)Maintain and evolve the company's brand identity across all marketing materials and developmentsCollaborate with designers, photographers, and agencies to produce compelling marketing collateral and video contentDevelop a brand after a new property launches with positioning and go-to-market strategiesEmail Marketing (25%)Create, design, and deploy targeted email campaigns for leasing, events, resident communications, and corporate brandingManage CRM and subscriber lists; segment audiences to ensure personalized, high-performing content.Analyze open rates, CTRs, and conversions to continuously optimize campaignsCollaborate with leasing and creative teams to ensure consistent messaging and visuals across digital and email touchpointsSocial Media & Content Creation (20%)Lead social strategy and execution for all corporate and property-level channels (Instagram, TikTok, LinkedIn, YouTube, etc.)Maintain a cohesive brand voice and visual identity across platformsTrack engagement and audience insights to refine strategy and increase reachManage influencer and media collaborations to enhance online visibilityCollaboration & Leadership (12.5%)Work closely with leasing, management, and development teams to align marketing with property performance goals.Manage external agencies, freelancers, and creative vendorsPresent campaign insights, data, and recommendations to senior leadershipDigital Marketing & Analytics (12.5%)Develop a strong understanding of the company's full residential portfolio, including building profiles, target resident demographics, and unique property positioning.Conduct periodic site visits to evaluate on-site branding, signage, letterhead usage, marketing collateral, and overall brand presentation.Partner with Property Management teams to ensure all materials and communications reflect company standards and maintain a unified brand identity across all locations.Identify gaps or inconsistencies in brand execution and provide clear recommendations and follow-up to ensure corrective action.Understand, organize, and maintain all marketing collateral within the company's online filing systems to ensure accuracy, consistency, and easy access for internal teams.Qualifications & RequirementsBachelor's degree in Marketing, Communications, or related field5–7 years of marketing experience — ideally in real estate, hospitality, or luxury lifestyle industriesProven experience in email campaign management, social content creation, and digital strategyWorking knowledge of SEO, content strategy, and analytics tools (Google Analytics, Meta Insights)Excellent storytelling, copywriting, and creative direction skillsExperience managing budgets, vendors, and multiple concurrent projectsDeep understanding of NYC real estate trends and market positioning preferredCompensation & BenefitsSalary Range: $95,000 - $115,000 (commensurate with experience)Annual performance bonusComprehensive medical, dental, and vision coveragePaid time off, commuter benefits, and professional development opportunitiesAccess to exclusive company events and property previews#J-18808-Ljbffr