Job Description Benefits: Dental insurance Health insurance Vision insurance Wellness resources About the Role We are seeking a
dynamic, brand-driven Director of Marketing & Sales to lead the growth of our
Nutrition Nest , a flagship wellness destination integrating
functional medicine, premium retail, experiential dining, and longevity-focused services .
This role combines
luxury hospitality marketing excellence with strong sales leadership , responsible for building brand awareness, driving revenue, and delivering a world-class guest acquisition and retention strategy.
Key Responsibilities 1. Brand Strategy & Positioning (Luxury Wellness Focus) Develop and execute a premium brand strategy aligned with a luxury wellness experience Position the Nutrition Center as a destination for longevity, nutrition, and lifestyle transformation Oversee storytelling, content, and visual identity across all channels 2. Revenue & Sales Leadership (CORE COMPONENT) Own top-line revenue growth across: Retail (organic products, supplements) Experiential dining & grab-and-go Wellness programs, memberships, and consultations Build and lead a sales strategy , including: In-store conversion optimization Membership and subscription models Corporate wellness partnerships Local and regional B2B outreach Establish sales KPIs (conversion rate, average ticket size, customer lifetime value, membership growth) Partner with operations to ensure seamless sales-to-service experience 3. Pre-Opening & Launch Marketing Lead go-to-market strategy for Nutrition Nest opening Drive pre-launch buzz, influencer engagement, and community activation Execute launch campaigns, events, and partnerships to achieve strong opening revenue targets 4. Digital & Performance Marketing Own all digital channels : website, SEO, paid media, CRM, email, and social Drive customer acquisition and retention using data-driven strategies Manage agency partners and internal teams to optimize ROI 5. Guest Experience & Journey Optimization Design a luxury guest journey from discovery visit repeat engagement Collaborate with operations to ensure brand consistency and premium experience delivery Implement loyalty and referral programs 6. Partnerships & Community Building Build strategic relationships with: Wellness practitioners and clinics Fitness studios and luxury lifestyle brands Corporate clients and local businesses Drive events, workshops, and experiential marketing initiatives 7. Team Leadership & Budget Management Build and lead a high-performing marketing and sales team Manage marketing budgets, ROI tracking, and reporting Present performance insights and growth strategies to leadership Key Performance Indicators (KPIs) Monthly and annual revenue growth Customer acquisition cost (CAC) vs lifetime value (LTV) Conversion rates (foot traffic purchase) Average ticket size and membership sales Digital performance (ROAS, engagement, retention) Brand awareness and community engagement Qualifications 8–12+ years in marketing and sales leadership , preferably in: Luxury hospitality Wellness, fitness, or lifestyle brands Premium retail or experiential concepts Proven track record of driving revenue growth and brand positioning Experience with pre-opening or launching new concepts (highly preferred) Strong understanding of digital marketing and performance analytics Exceptional leadership, communication, and strategic thinking skills Show more Numbers & Facts Location Douglasville, GA Job Type Full-time
Skills
Acquisition Strategyunmatched
Alliance/Partner Managementunmatched
Brand Marketing (Branding)unmatched
Brand Positioningunmatched
Brand Strategyunmatched
Budget Managementunmatched
Business-to-Business (B2B)unmatched
Campaignsunmatched
Customer Acquisitionunmatched
Customer Relationship Management (CRM)unmatched
Customer Retention/Renewalunmatched
Dental Insuranceunmatched
Fitnessunmatched
Health Insuranceunmatched
Leadershipunmatched
LifeTime Value (LTV)unmatched
Loyalty Programsunmatched
Market Entry Strategyunmatched
Marketingunmatched
Medicineunmatched
Meet Sales Quotaunmatched
Nutritionunmatched
Online Marketingunmatched
Performance Analysisunmatched
Performance Metricsunmatched
Retailunmatched
Retention Programsunmatched
Return on Investment (ROI)unmatched
Revenue Growthunmatched
Revenue/Sales Reportingunmatched
Salesunmatched
Sales Operationsunmatched
Sales Strategyunmatched
Search Engine Optimization (SEO)unmatched
Storytellingunmatched
Team Lead/Managerunmatched
Vision Planunmatched
Website Conversionunmatched
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