The Director of Marketing is responsible for overseeing GMi’s marketing efforts and company-sponsored events. This position must utilize skills including interpersonal skills, project management, goal setting, creative, analytical, and administrative support with the ability to work under pressure.
Skills/Qualifications:
- Strong knowledge of the AEC Industry & marketing fundamentals
- Outstanding communication skills, both written and verbal, with the ability to adapt to different communication styles
- Excellent skills in time management, organization, writing, proofreading, and editing
- Professional business presence and acumen
- Self-starter, high level of initiative, proven proactive thinker
- Commitment to customer service
- Highly detail-oriented
- Creative and innovative thinker
- Strong ability to multi-task with a results-oriented mindset
- Calm individual who can operate under pressure, deadlines, and the demands of a busy office environment
- Willingness to learn and work above and beyond
- High level of proficiency in Microsoft Office Suite applications including Word, Excel, Outlook, Adobe
Experience:
- Marketing: 3+ years of progressive marketing experience, preferably within commercial construction, architecture, engineering, or a related B2B professional services industry. Demonstrated experience in marketing strategy, brand management, and/or supervision of marketing personnel.
- Event Planning and/or Promotions: 3 years
- AEC industry experience strongly preferred
- BA or BS in Marketing or Business
Job Duties & Responsibilities:
Marketing & Communications – Assume responsibility for communications to current and future clients, as well as centers of influence. This will include:
Lead GMi’s marketing strategy
- Supervise/oversee all Marketing department employees (if applicable)
- Direct the Executive Leadership team in regard to Marketing efforts and what is needed; say what we need to do.
- Develop, maintain, and monitor the effectiveness of GMi’s marketing strategy
Create, build, and maintain brand recognition
- Final approval for external content and ultimately responsible for the quality.
- Collaborate with the Corporate Director of People & Culture in developing the GMi Swag Store and ensure brand and quality are upheld.
- Ensure all branded products are innovative, fresh, and trending. We want to have the coolest swag out there.
- Your objective is for GMi to be recognized by everyone in our industry.
- Work with each local DPC to ensure Promo closets are stocked and a proper inventory is accurate. Ultimately responsible for this budget.
- Work with each DPC in compiling applications for awards and ensure all the branding, photos, and presentations meet our requirements.
Develop, maximize & maintain industry/GMi connections.
- Office visits to General Contractors, Architects, and Engineers when necessary.
- Social Media & LinkedIn Oversight
- Take an active role in industry-specific organizations, including ASA, TEXO, etc.
- Career Fairs & Employer Branding for target universities
- Be involved in “The Business” and our people. There is no meeting you can’t attend, no boundary you cannot cross.
GMi website/media.
- Oversee GMi’s website to ensure project content, company information, and branding remain current and relevant.
- Manage photography and video efforts, including vendors/resources, budgets, and established content goals.
- Oversee LinkedIn and social media strategy, managing the person responsible for day-to-day execution and ensuring established goals are met.
- Identify and recommend new creative channels and opportunities to increase GMi’s brand awareness and engagement.
Event Planning & Management
- Spearhead and manage all Client Events, including trips, outings, open houses, industry events, GC events, and anything where customers and GMi will be present.
- Ensure we are setting the bar high and have the attention to detail that represents the professionalism and quality we put into our projects.
- Communicate efficiently to Leadership and monitor employee involvement
- Encourage all GMi employees to contribute to events and work with Leaders to assign duties.
- Assist any other department in company event planning. Christmas, PM retreat, anniversary parties, etc.
Accountability:
- The Director of Marketing is accountable to GMi’s Vice President of People and Culture.
Working Conditions and Physical Effort:
Work Environment
- Combination of general office setting.
Physical Demands
- Moderate physical activity. Requires handling of average-weight objects up to 25 pounds or standing and/or walking for more than four (4) hours per day.
Travel
- Travel to meet with clients & satellite offices.
Position Type/Expected Hours of Work
- This is an exempt full-time position. Days of work are Monday through Friday, from 8:00 am to 5:00 pm. Occasional evening and weekend work may be required as job duties demand.