Director of Marketing

Job Posting: Marketing Director (Door Controls USA + Automatic Door Store) 

Job Type: Full-time | In-house 
Brand Scope: Door Controls USA (DCU) + Automatic Door Store (ADS) 
Reports to: Executive Leadership 
Location: Ben Wheeler, TX

About the Role 

Door Controls USA and Automatic Door Store are seeking a results-driven Marketing Director to lead and execute a unified marketing strategy across two distinct brands: a manufacturing-focused B2B business (DCU) and an eCommerce/digital-first business (ADS). This role owns marketing performance, prioritization, reporting, budget allocation, and cross-functional alignment with Sales, Operations, and Leadership. 

This position is ideal for a strategic, hands-on marketing leader who can build a clear plan, establish disciplined execution, and deliver measurable improvement in qualified demand and revenue contribution. 

What You’ll Own (Accountability) 

Success in this role is measured by: 

• Qualified demand generation and revenue contribution (as defined with leadership) 

• Lead quality and Sales alignment (MQL/SQL definitions, routing, conversion improvement) 

• Brand clarity and consistency across all channels and materials 

• Digital performance and conversion (qualified traffic, conversion rate, CPA/CAC, ROAS) 

• Marketing operations excellence (dashboards, reporting cadence, reliable tracking, process) 

Key Responsibilities 

Strategy, Planning & Leadership Alignment 

• Build and manage quarterly and annual marketing plans for DCU and ADS with clear priorities, timelines, and outcomes. 

• Define KPIs, establish baselines, and deliver consistent reporting to leadership. 

• Translate business goals into focused marketing initiatives; communicate tradeoffs and resource needs clearly. 

Demand Generation & Customer Acquisition 

• Lead channel strategy and execution across email, paid media, organic search, content, social, and events/trade shows. 

• Improve funnel performance from awareness to conversion and repeat purchase. 

• Optimize for profitability and efficiency using CPA/CAC, ROAS, and margin-aware targets where possible. 

Brand, Messaging & Positioning 

• Own messaging frameworks and ensure accurate, consistent brand execution across both brands. 

• Maintain standards for product claims, technical accuracy, and value proposition clarity. 

• Oversee branded collateral and ensure materials reflect current products and priorities. 

Web, eCommerce & Digital Performance 

• Own website performance outcomes for both brands: conversion rate, landing page performance, and content accuracy. 

• Oversee SEO/SEM and paid performance with focus on conversions and efficiency—not clicks alone. 

• Establish tracking governance to protect data integrity (e.g., bot/spam traffic, invalid geos, attribution consistency). 

Content & Campaign Leadership 

• Direct content strategy to support product education, sales enablement, and customer acquisition. 

• Ensure campaign discipline: briefs, messaging, creative readiness, launch checklists, measurement, and post-campaign readouts. 

• Maintain a unified marketing calendar aligned to promotions, product priorities, training, and events. 

Sales Enablement & Partner Support 

• Ensure Sales has current tools (product sheets, decks, comparison guides, FAQs, templates, training assets). 

• Build an ongoing feedback loop with Sales to address objections, competition, and lost-deal insights. 

• Support distributors/partners with co-marketing assets and programs as needed. 

Marketing Operations, Reporting & Tools 

• Own dashboards and performance reporting; ensure campaign tracking and lead lifecycle reporting are reliable. 

• Implement SOPs for launches, approvals, asset management, and vendor coordination. 

• Deliver concise monthly performance summaries: what happened, why, and what changes next. 

Budget, Vendors & Team Leadership 

• Build and manage the marketing budget and vendor/agency relationships with clear deliverables and performance expectations. 

• Lead, coach, and develop internal team members; define role clarity and execution rhythm. 

Qualifications (Required) 

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). 

• 8+ years of progressive marketing experience, ideally including B2B and/or manufacturing/industrial. 

• Demonstrated ability to build marketing plans tied to measurable business outcomes. 

• Strong command of digital marketing, email/automation, SEO/SEM, and performance reporting. 

• Experience with CRM and marketing automation platforms; comfort with attribution and funnel metrics. 

• Proven leadership capability (people, vendors, cross-functional alignment). 

Preferred Qualifications 

• Experience supporting both a manufacturing/B2B brand and an eCommerce/digital growth engine. 

• Experience building/cleaning measurement systems and improving data integrity (e.g., traffic quality, attribution). 

What We’re Looking For 

• Business-first thinker who prioritizes impact over activity 

• Strong operational discipline and follow-through 

• Clear communicator who can set direction, align stakeholders, and report performance plainly 

• Comfortable leading both strategy and execution in a fast-moving environment 

Working Conditions 

• Full-time, in-house position 
• Occasional travel for trade shows, company events and customer/partner visits as needed