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Perform[cb] | Full-Time | Remote
This is Perform[cb]'s first dedicated marketing role focused entirely on the publisher and affiliate partner side of our marketplace, the Outcome Engine. Now, in addition to strategically finding ways to bring the some of the largest and most sophisticated brands in a variety of verticals to the Outcome Engine, the marketing team is tasked with engaging and bringing in even more distribution partners (media buyers, publishers, app-based monetization platforms, programmatic buyers, reward platforms, and similar performance-marketing channels). You'll be the one leading that charge.
This is an individual contributor role reporting directly to the Head of Marketing. You'll be responsible for defining the strategy and executing the programs that make the Outcome Engine the destination for performance-driven partners who leverage proprietary distribution, technology, data, and creative expertise to drive outcomes. That means building from scratch in some areas, managing and improving what already exists in others, and always thinking about what will resonate with a savvy, scaled partner audience that knows the industry inside and out.
This role is a growth opportunity for someone who has a solid foundation in performance marketing and wants to own and build a function. You don't need to have all the answers on day one — but you do need to understand the space and be excited to define what partner and network marketing looks like at Perform[cb].
Strategy & Program Development
Collaborate with the Head of Marketing and Partner Development team, to develop Perform[cb]'s partner marketing strategy — messaging framework, positioning, and channel approach for the publisher/affiliate audience
Build strategic programs and campaigns designed for specific, named, partner targets, and drive awareness, engagement and recruitment pipeline from concept through execution
For current partners, create relevant, creative promotional strategies to engage them, and increase their activities with brands they already work with. Also create compelling reasons for them to work with additional brands in our marketplace.
Content & Communications
Create and manage current and prospect partner-facing Outcome Engine content and communications: newsletters, social posts, announcements, and campaign messaging tailored to key partner verticals
Develop messaging that speaks authentically to partners demonstrating how the Outcome Engine creates new opportunities and delivers proven offers that will lead to their success
Program Management
Manage and optimize existing partner marketing ABM programs while building new ones in parallel
Track performance across partner marketing initiatives and report on what's working, what's not, and what's next
Stay current on trends, platforms, and conversations in the affiliate and performance marketing ecosystem
5+ years in marketing, with meaningful exposure to affiliate, publisher, or performance marketing
Experience in the performance marketing or affiliate marketing industry is strongly preferred — deep understanding how publishers, media buyers, and affiliate networks operate is a genuine differentiator in this role
Experience with targeted account-based marketing (ABM) or key account marketing tactics is a plus
Comfort across marketing and communications platforms: email, social media, CRM, paid media, etc.
Strong writing and communication skills — you can craft a message that actually lands with a performance-savvy audience
Familiarity with industry events and channels where affiliate and performance marketing professionals gather (LinkedIn, industry newsletters, conferences, etc.)
A builder's mindset — you're energized by creating structure where little exists, and you're organized enough to manage it once it's running
Self-starter who can operate with some ambiguity, align with stakeholders on direction, and then go execute
Bonus Points
Prior experience at or with an affiliate network, performance marketing platform, or publisher-facing business
Existing relationships within the publisher or media buyer community
Experience creating enablement materials, onboarding content, or promotions and other forms of marketing campaigns
Familiarity with performance marketing verticals: mobile app, finance, entertainment, ecommerce
Perform[cb] is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
| Location | Sarasota, Florida |