About Blue WheelBlue Wheel is a digital performance marketing agency that helps brands connect the people, platforms, and insights that drive growth across modern commerce. With more than 100 team members and four offices across the U.S., we've built a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is earned through action. These principles guide how we work with clients and how we support one another as a team. If this sounds like a team you want to build with, we'd love to meet you. About the RoleThe Director of Performance Media is responsible for leading and overseeing Blue Wheel's direct-to-consumer paid media investments across paid social, search, and programmatic channels. This role owns the strategic vision, execution standards, and performance outcomes for a growing DTC client portfolio.The Director of DTC manages a team of 12–14 subject matter experts, drives innovation across service delivery, ensures operational excellence, and partners closely with senior leadership to scale and advance the DTC offering profitably in line with client and market demands. ResponsibilitiesDTC Strategy & LeadershipOwn and implement best-in-class DTC advertising strategies across all paid media channelsAudit existing methodologies, assess performance gaps, and enact improvements aligned with industry-leading DTC practices and platform best-practicesEstablish formal standards, frameworks, playbooks and mindsets that drive DTC performance excellence.Team Leadership & DevelopmentLead and oversee the DTC Activation Team through regular meetings and 1:1sManage workload, fulfillment, and account demands while maintaining a strategic and operational viewIdentify skill gaps and invest in team training, upskilling, and professional development especially as it relates to platform capabilities and tacticsAllocate resources effectively against client scopes to ensure profitability and efficient headcount utilizationService Line Performance & EffectivenessEnsure accurate, actionable reporting and analytics that effectively measure and optimize media performance within a DTC/performance media approachMaintain oversight of key performance indicators across clients and the DTC department; help establish workable KPI and metrics frameworks for business outcomesCollaborate with other departments to drive success and operational excellence across client portfolioFinancial & P&L ManagementBuild, manage, and own revenue and cost-related P&L components for the DTC service lineEnsure growth objectives are met while maintaining target profit marginsClient & Internal Escalation ManagementServe as the senior escalation point for complex client or internal issues; establish senior relationships with key/top clientsDrive timely, effective resolutions that strengthen client relationships and minimize attritionHands-on approach in resolving issues and ensuring team demonstrate excellence in account managementInnovation & Industry LeadershipEnsure service delivery reflects current and emerging digital marketing best practices, including AI and/or taking advantage of platform innovationsFoster a culture of continuous improvement and innovationMaintain strong relationships with media partners, vendors, and industry leaders to drive early adoption of new opportunities. Manage a formal plan of on-going partner manage through cadence of meetings and agency benefits/demands.Business Development & Growth SupportParticipate in sales calls, pitches, QBRs, and POAs for top-tier clients and enterprise agency initiativesSupport growth of the DTC offering through thought leadership and strategic consultation – look to advance the practice through thought leadership and new channel strategiesExecutive Visibility & RepresentationRepresent the DTC department internally and externallyDevelop standardized reporting frameworks and cadences to provide the COO and executive team visibility into performance, strategy, and future directionAccountability & KPISDepartment revenue, budget adherence, and profitabilityClient retention and media spend pacing, client success metricsForecast accuracy (media spend and ad performance)Department and individual performance KPIs Qualifications (Required)15+ years managing teams of 10+ paid media practitionersProven experience leading and scaling enterprise level performance/DTC paid media engagementsStrong performance marketing expertise with a clear POV on DTC growth and optimizationExpertise in DTC marketing and media/creative analyticsExpertise and in-platform knowledge of search (Google), social (Meta, etc.), ad programmatic (DSPs), OTT/CTV and related video (YouTube)Demonstrated knowledge of adops, martech and related aspects of media-supply chainChampion in Skai's ad platform, with ability to provide training and advise team members onHigh emotional intelligence with the ability to collaborate across diverse teams and leadership styles; track record of strong decision-making and leadership rolesAbility to translate detailed client goals into scalable, strategic initiativesComfortable navigating ambiguity, shifting priorities, and industry changeExceptional communication skills with the ability to influence and build alignment across organizationClear, forward-looking vision for future of DTC advertising and platformsStrong strategic and financial acumen, including P&L managementDemonstrated ability to motivate, develop and retain top-tier talentWillingness to travel as neededStrong problem-solving skills with the ability to identify service inefficiencies and implement solutions that reduce client attrition and improve team processes or ways of working Qualifications (Preferred)Experience within a growing agency environmentPrevious experience managing CPG brands Employee BenefitsEmployees at Blue Wheel are offered the following benefits and perks while employed:Healthcare: Medical, Dental, Vision, Accident, Critical Illness, Life & Disability, FSA/HSA OptionsRetirement: Company-sponsored 401(k) option with Company matchPTO: Generous Paid Time, Sick Time, Floating Holidays, Volunteer Day, and Bereavement TimePaternal Leave: Paid 12-week leave for primary parent and 2-week for secondary parentHoliday: 10 paid holidays, along with light week between Christmas and New YearsFringe: Mental Health Days, Health and Wellness Reimbursement, Employee Assistance Program, Employer-paid Coaching Sessions Blue Wheel operates and hires in the following states: CO, CT, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA