Director of Personal Training

Director of Personal Training

19 Anytime Fitness Locations | Multi-Unit Leadership Role

Position Overview

We are seeking a Director of Personal Training to lead, scale, and optimize personal training performance across 19 Anytime Fitness locations. This is a senior leadership role responsible for revenue growth, trainer development, systems execution, and culture building.

This role is ideal for a proven multi-club PT leader who thrives on metrics, coaching leaders, and building repeatable systems that drive consistent results.

Key Responsibilities

Revenue & Performance

• Own personal training revenue, penetration, and retention across all 19 locations

• Establish and execute PT sales systems, including consultations, assessments, closes, and onboarding

• Track and improve KPIs such as:

  • PT attach rate at POS

  • Sessions per member

  • Trainer utilization

  • Monthly recurring PT revenue

  • PT retention & attrition

• Identify under performing clubs and implement targeted improvement plans 

Leadership & Team Development

• Recruit, onboard, and develop high-performing personal trainers

• Coach and mentor Club Managers and Head Trainers on PT leadership

• Build a trainer career pathway (Level 1 Senior Lead Head Trainer)

• Drive accountability through weekly scorecards, reviews, and coaching cadence

Systems & Process

• Standardize PT delivery across all locations (programming, assessments, client experience)

• Ensure consistent execution of:

  • Fitness consultations

  • Goal reviews

  • Re-ups and long-term commitments

  • Client success tracking

• Collaborate with operations leadership to align staffing, scheduling, and payroll efficiency

Culture & Client Experience

• Build a high-energy, professional, results-driven PT culture

• Ensure trainers deliver an exceptional and consistent member experience

• Reinforce brand standards, professionalism, and community engagement

Qualifications & Experience

• 5+ years of experience in personal training leadership, preferably multi-unit

• Proven track record of growing PT revenue and penetration

• Experience leading and developing managers and trainers

• Strong understanding of sales, coaching, and performance metrics

• Highly organized, data-driven, and systems-oriented

• Comfortable traveling between locations as needed

• Must be able to travel. Company vehicle provided

What Success Looks Like (First 12 Months)

• Measurable increase in PT revenue and penetration across the portfolio

• Clear PT systems implemented and executed consistently

• Strong bench of developed Head Trainers and PT leaders

• Improved trainer retention and utilization

• Predictable, scalable PT performance month over month

Compensation & Benefits

• Competitive base salary

• Performance-based bonus tied to PT revenue and KPIs

• Health and wellness benefits

• 401K, Paid Time Off

• Career growth within a fast-growing multi-unit organization

Why Join Us?

• Large, established Anytime Fitness portfolio with strong infrastructure

• Leadership team that values data, accountability, and culture

• Opportunity to build and own a PT platform at scale

• Real autonomy and impact—not a single-club ceiling

"We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, or disability"