Director of Product Marketing

Apply

Description

Your Strengths

• You see products through the eyes of customers. You naturally connect product capabilities with the real challenges customers are trying to solve.
• You are equal parts strategist and storyteller. You know how to transform complex technology into simple, compelling narratives that inspire confidence and action.
• You thrive at the intersection of Product, Marketing, Sales, and Customer Success. You enjoy bringing teams together around a shared understanding of the market, the customer, and the value we deliver.
• You are relentlessly curious. You want to understand competitors, industry trends, customer behavior, and market shifts-not just to stay informed, but to help shape where the business goes next.
• You think in systems, not campaigns. You build repeatable frameworks, scalable processes, and messaging that create consistency across every customer interaction.
• You care deeply about helping customers succeed. Every launch, presentation, battlecard, webinar, or sales conversation is another opportunity to make the lives of educators simpler.

What You'll Do

Product Positioning & Messaging Strategy

• Own and continuously evolve Red Rover's messaging architecture, positioning strategy, and product narratives across our expanding Human Capital Management platform.
• Develop differentiated value propositions that clearly communicate why Red Rover is uniquely positioned to serve K-12 school districts.
• Translate both simple and complex product capabilities into messaging that resonates with HR leaders, payroll professionals, district administrators, and executive decision-makers.
• Ensure consistent messaging across Marketing, Sales, Customer Success, Product, and Leadership.
• Continually refine positioning as our products, customers, and market evolve.

Go-to-Market Strategy & Product Launch Leadership

• Lead company-wide go-to-market strategy for new products, major enhancements, and platform releases.
• Develop repeatable launch frameworks that align Product, Marketing, Sales, Customer Success, and Leadership around successful product introductions.
• Establish launch governance, timelines, communication plans, and cross-functional accountability to ensure consistent execution.
• Partner closely with Product Management to ensure launches are driven by customer value-not simply feature releases.

Market Intelligence & Competitive Strategy

• Own Red Rover's market intelligence function.
• Develop a deep understanding of K-12 workforce management, Human Capital Management, substitute management, payroll, district operations, and adjacent education technology markets.
• Build and maintain competitive intelligence programs including:
• Competitive battlecards
• Win/loss analysis
• Market opportunity assessments
• Competitive positioning
• Pricing insights
• Executive briefings
• Identify emerging market trends and whitespace opportunities that influence both marketing strategy and future product direction.
• Serve as a trusted advisor to Product and Executive Leadership regarding market dynamics and customer needs.

Customer Insights & Persona Development

• Champion the Voice of the Customer throughout the organization.
• Partner with Marketing, Sales, Product, and Customer Success to develop scalable methods for gathering customer feedback through interviews, advisory groups, conferences, customer communities, and win/loss reviews.
• Develop a deep understanding of district buying committees and personas across Human Resources, Payroll, Technology, Finance, Curriculum, and district leadership.
• Translate customer insights into recommendations that strengthen messaging, improve campaigns, increase sales effectiveness, and influence product development.

Sales Enablement & Cross-Functional Partnership

• Lead the strategic direction of Red Rover's sales enablement efforts.
• Partner with the Product Marketing Manager to develop:
• Sales playbooks
• Messaging frameworks
• Product narratives
• Presentation decks
• Product collateral
• Competitive materials
• Onboarding resources
• Customer-facing content
• Ensure Sales teams are equipped to confidently communicate Red Rover's value throughout every stage of the buying journey.
• Serve as the strategic bridge between Product, Marketing, Sales, Customer Success, and Leadership.

Category Leadership & Thought Leadership

• Help establish Red Rover as the trusted voice in modern K-12 Human Capital Management.
• Partner with executives, customers, industry experts, and Marketing to develop thought leadership that educates rather than simply promotes.
• Support industry research, webinars, market reports, conferences, analyst engagement, customer communities, speaking opportunities, and strategic partnerships.
• Elevate Red Rover's brand while advancing the broader conversation around modern workforce management for K-12 education.

Requirements

• 5-10+ years of experience in Product Marketing, Product Management, Go-to-Market Strategy, or Strategic Marketing within B2B SaaS.
• 3-5+ years leading Product Marketing teams or large cross-functional strategic initiatives.
• Proven success developing positioning, messaging, and go-to-market strategies for complex software platforms.
• Exceptional storytelling abilities with a talent for simplifying technical concepts into compelling business value.
• Deep understanding of enterprise SaaS buying journeys, customer decision-making, and go-to-market strategy.
• Experience leading successful product launches from strategy through execution.
• Strong analytical skills with experience conducting market analysis, competitive intelligence, and customer research.
• Experience building sales enablement programs that improve sales effectiveness.
• Ability to balance strategic thinking with hands-on execution.
• Experience in Human Capital Management (HCM), HR Technology, ERP, Workforce Management, Payroll, or Education Technology strongly preferred.
• Experience serving K-12 school districts is highly preferred.

Willingness to travel approximately 20-30% for conferences, customer visits, department summits, and company events.