Director of Product Marketing

Own the narrative that drives market understanding and revenue

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This is not a content role.

It\u2019s not a slide production role.

It\u2019s not a \u201csupport marketing\u201d function.

And it\u2019s not for someone who waits for direction.

This is a leadership role that sits at the center of product, sales, and market reality. You will own how Bidgely is understood\u2026 by customers, by analysts, and by our own teams.

If you\u2019re someone who turns complex technology into clear, compelling stories that move deals forward, this role is built for impact.

Why This Role Exists

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We\u2019re scaling into a more complex, competitive market\u2026 and our narrative needs to scale with it.

Over the next 6\u201312 months, this role exists to:

• Establish disciplined, consistent messaging and positioning across the company
• Improve sales effectiveness through stronger enablement and clearer storytelling
• Bring structure and rigor to product launches and go-to-market execution
• Elevate how we show up with customers, analysts, and the broader market

If we don\u2019t get this right, launches stall, messaging fragments, and sales efficiency degrades.

What You\u2019ll Actually Do

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You will own the full product marketing function\u2026 from narrative to enablement to market impact.

Build and own the story

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\u2192 Define and maintain the brand narrative across every touchpoint \u2192 Translate complex AI and utility data into clear, buyer-relevant messaging \u2192 Ensure consistency across web, sales materials, events, and executive content

Turn positioning into competitive advantage

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\u2192 Define how we win against competitors, alternatives, and \u201cdo nothing\u201d \u2192 Run win/loss analysis that actually feeds back into messaging \u2192 Ground everything in real buyer behavior and decision dynamics

Enable sales to win complex deals

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\u2192 Build and maintain the full enablement system: decks, briefs, battlecards, frameworks \u2192 Support long-cycle, multi-stakeholder enterprise sales motions \u2192 Hold the bar on quality\u2026 not just output

Own product launch discipline

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\u2192 Drive structured, repeatable GTM for new capabilities \u2192 Align product, marketing, and sales around clear launch narratives \u2192 Ensure launches are both internally usable and externally credible

Turn customer insight into proof

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\u2192 Own Customer Advisory Board strategy and execution \u2192 Build case studies, testimonials, and proof that actually influence deals \u2192 Translate customer feedback into sharper positioning

Operate as a cross-functional force

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\u2192 Influence CPO, CRO, CEO, and senior stakeholders without authority \u2192 Push back when needed\u2026 with evidence, not opinion \u2192 Bring clarity where there is ambiguity

What Success Looks Like

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Within 6 months

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• Messaging and positioning are clearly defined and consistently applied
• Sales enablement is structured, usable, and improving field effectiveness
• You\u2019ve built trust with executive stakeholders across Product, Sales, and Leadership
• Launches are more disciplined, coordinated, and effective

Within 12 months

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• Sales cycles show improved efficiency tied to enablement quality
• Messaging resonates more strongly with buyers and analysts
• Customer evidence is actively influencing deals
• The PMM function is scalable and ready to expand

What You Bring

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• 7\u201310+ years in B2B SaaS product marketing in complex, enterprise sales environments
• Proven ownership of narrative, messaging, and positioning\u2026 not just execution
• Experience enabling long-cycle, multi-stakeholder deals ($100K+ ACV and beyond)
• Strong track record working with Product, Sales, and executive stakeholders
• Experience running Customer Advisory Boards and leveraging customer insight
• Exceptional writing and communication\u2026 clear, structured, executive-ready
• AI-forward mindset\u2026 using AI to accelerate research, writing, and execution at scale

What Sets You Apart

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• You have a point of view\u2026 and you can defend it in a room full of executives
• You simplify complex technical stories without losing depth or credibility
• You can say no\u2026 even when it\u2019s uncomfortable, and even to senior leaders
• You manage high volume and complexity without losing structure
• You don\u2019t just create content\u2026 you create clarity

Non-Negotiables on Day 1

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• Executive presence and credible communication
• Deep experience in narrative development and positioning
• Comfort operating in ambiguity and driving structure
• Ability to influence without authority at the highest levels
• Familiarity with AI and its role in modern workflows

Why This Role

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• Work at the intersection of AI, data, and clean energy with real-world impact
• Direct exposure to executive leadership and strategic decision-making
• A defined market, real buyers, and a product that wins when it\u2019s understood
• The opportunity to build and shape the PMM function as the company scales

About Bidgely

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Bidgely is an AI-powered SaaS company helping utilities modernize the grid and improve customer outcomes through advanced analytics. Founded in Silicon Valley, we hold 25+ energy patents, employ 30+ data scientists, and have raised $77M+ in funding. We operate at the intersection of AI, energy, and regulation, and we take that responsibility seriously.

The Logistics

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• Location: Fully remote within the U.S. (Pacific or Central time preferred)

• Travel: Typically 10-20% over the year

• Compensation: $185,000 per year plus bonus

• Benefits: Comprehensive medical, dental, vision, 401(k), paid parental leave, open PTO, professional development stipend, wellness stipend, and more.