Director of Sales and Marketing - Hilton Motif Seattle

Located on 5th Avenue in the heart of downtown Seattle, this stylish boutique hotel is nestled between Pike Place Market and Union Street and is surrounded by the city's finest restaurants, shopping, entertainment venues museums and attractions. This sleek urban style hotel features amenities including a vibrant award-winning restaurant offering an extensive outdoor patio with sweeping city views, over 28,000 square feet of meeting space, and 319 newly redesigned rooms.

What will I be doing?

The primary responsibilities of theDirector of Sales & Marketingare to design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process.

As theDirector of Sales & Marketing, you will be responsible for overseeing commercial strategies for your hotel. Your goal is to improve the performance of the asset by connecting strategy and business processes. Business processes should be designed to impact all revenue streams, including a deliberate focus on Rooms, Catering, Events and Marketing. Key deliverables for this role are to move the business analytics, processes, including cadence of activities to a "predictive and prescriptive" approach to drive performance.

This includes, but is not limited to, development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals.

Strategy

• Produce your hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with on property leaders and regional support.
• Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves.
• Directly accountable for setting the strategy and delivery of your hotels revenues including group rooms, banquets, catering, business transient and leisure transient.
• Work with Commercial Leadership to ensure that Business Review Guidelines (current to 5 years) and Group Pricing & Rate Quotation Strategies are in place in order to maximize all pricing components of sales and catering opportunities and achieve positive group market share.
• Support hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective
• Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.
• Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets.
• Develop and execute departmental expense budget and forecasts
• Develop and maintain detailed and real time knowledge of all competitor and market activity
• Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program)

Leadership

• Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies.
• Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi-annual basis.
• Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools
• Responsible for recruiting and retention of all sales and marketing roles.
• Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
• Conduct performance review for all direct reports and provide feedback for dotted line reports, including but not limited to:
  
  • Group Sales
  • Business Transient Sales
  • Leisure Sales
  • Catering Sales
  • Marketing
• Facilitate and lead in a culture that is aligned with Hilton's Inclusion and ESG enterprise goals

• Own performance and commercial activity reporting for the hotels (i.e., performance status communication and response plans).
• In concert with AVPs, Regional Commercial Director and General Manager, present commercial strategies to key business partners and ownership groups. Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses).
• Liaise with Hilton Worldwide Sales, regional support and brand teams.
• Build strong relationships with CVB, community influencers and 3rdparty travel partners.
• High level of engagement with customers from all sales segments
• Support of team's high impact site visits and pre-convention meetings
• Support of sales managers sales travel into feeder markets

Sales

• Represent hotel by soliciting, responding to and negotiating with persons requiring large and complex group accommodations (generally over 50 guest rooms) with or without meeting space and/or on-site catering. Represent hotel in significant interactions dealing with customers relative to sales and operational questions, concerns, and issues. Negotiate contracts with customers and commission agreements with third party agencies
• Initiate the preparation of proposals and/or contracts to advise prospective customers primarily of the hotel guest rooms, but also meeting space and/or banquet date, space and rate availability. Develop and quote prices for same.
• Engage in outside sales activities to discuss business opportunities and entertain customers in local and assigned markets. Direct site visits and H.O.S.T. programs for respective accounts and participates in tradeshows, industry and customer events.

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

• Minimum of five (5) Years of Hotel Sales, Catering or Marketing Experience.
• Management Experience (type): Director
• Four-year college degree preferred
• Minimum Years of Leadership Experience in a Full Service Hotel: 2 plus
• Additional Requirements (i.e., % of travel time, etc.): Ability to travel on short notice and adaptable to schedule changes.
• Experience in hotel management, or related industry, essential. Cross brand or product line experience preferred.
• Highly professional presentations and communication (oral and written) skills.
• Proficiency with standard Microsoft Office.
• Ability to perform critical analysis.

It would be helpful in this position for you to demonstrate the following capabilities and distinctions:

• Additional/advanced degree coursework in business administration, marketing and communications
• Adaptable experience with business strategy, business planning, and business plan development.
• Experience in large matrix organizations
• Ability to speak multiple languages
• Multiple Brand experience
• Hilton software programs preferred

The annual salary range for this role is $160,000--$210,000 and is based on applicable, specialized experience and location.

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and in our communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

The Benefits- Hilton is proud to have an award-winning workplace culture ranking #1 Best Hospitality Workplace in the World!

We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including:

• Medical Insurance Coverage - for you and your family .
• Vision, dental, life and disability insurance
• Mental Health Resources
• Best-in-Class Paid Time Off (PTO) - you will accrue 18 days/144 hours in the first year
• Supportive parental leave program that runs concurrently with Washington State's Paid Family and Medical Leave program. Our team members receive benefits up to Washington State's maximum threshold per week. Hilton will then "top this up" to the weekly ABBR (Annual Benefit Base Rate).
• Go Hilton travel discount program: 110 nights of discounted travel per calendar year
• Matching 401(k)
• Debt-free education :Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
• Career growth and development
• Team Member Resource Groups
• Recognition and rewards programs
• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
• Complimentary meals in the cafeteria while on shift
• Hilton offers a best-in market SIP (Short-Term Incentive Plan) to our Sales, Catering & Events teams to reward our employees for their contributions to our company's financial success. The Plan includes a quarterly component worth 20% of bonus eligible earnings. The quarterly incentive may have multiple individually weighted objectives, meaning multiple opportunities to earn a payout.