Director of Sales and Marketing

Hospitality Staffing Solutions (HSS) is recognized as the largest national hospitality staffing company today serving over 900 hotels nationwide. Our commitment to quality in servicing hospitality clients has earned HSS the trust and respect of the best hotel brands in the business. We are committed to finding and placing the best hospitality talent in the industry!

HSS is seeking a Director of Sales & Marketing for our client located in the Ocean City, MD area.

We are seeking a dynamic hospitality sales and marketing leader with proven experience driving revenue growth, market positioning, and guest engagement for a resort destination property. This role is responsible for leading strategic sales initiatives, digital marketing efforts, group business development, and brand positioning while maximizing occupancy, event revenue, and overall profitability.

Key Responsibilities

• Develop and execute strategic sales and marketing plans to maximize occupancy and revenue
• Drive group sales, event acquisition, weddings, conferences, sports groups, and corporate business
• Create and implement seasonal promotions, resort packages, and value-added guest experiences
• Oversee digital marketing initiatives including SEO, OTA optimization, social media, and paid advertising campaigns
• Manage reputation and review platforms including TripAdvisor, Google Reviews, and social channels
• Develop strong partnerships with tourism boards, event planners, sports organizations, and local businesses
• Analyze market trends and competitor activity to strengthen market positioning
• Manage CRM systems, lead pipelines, and sales reporting processes
• Collaborate with operational departments to ensure exceptional guest experiences
• Lead brand storytelling and content creation efforts highlighting resort amenities and experiences
• Support forecasting, budgeting, and revenue management strategies
• Represent the property within community events and tourism initiatives

Qualifications

• Minimum 5 years of hospitality sales and marketing leadership experience
• Resort or destination property experience strongly preferred
• Strong knowledge of digital hospitality marketing, OTA platforms, and revenue optimization strategies
• Experience driving group sales, event business, and leisure travel demand
• Excellent communication, networking, and relationship-building skills
• Strong analytical, organizational, and strategic planning abilities
• Experience using CRM systems, RMS platforms, Google Analytics, and digital advertising tools
• Ability to lead cross-functional collaboration and guest-focused initiatives
• Flexible schedule including weekends and travel as needed

Compensation

The pay range for this position is $85,000 to $95,000 and based on experience.

Additional compensation may include discretionary bonus opportunities.

Benefits

This is a Direct Hire position with our client. They offer Medical, Dental, Vision, and additional company benefits.

Application Process & Deadline

You can apply for this position or any additional positions by visiting: https://jobs2.smartsearchonline.com/hssstaffing/jobs/

Applications will be accepted until the position is filled.

Equal Opportunity Statement

Hospitality Staffing Solutions (HSS) is an Equal Opportunity Employer. We are committed to creating a workplace where all individuals are treated with respect and dignity. Employment decisions are based on business needs, job requirements, and individual qualifications-without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state, or local laws.