Director of Sales - Food

Join ProMach and shine. Whether you're creative, strategic, persuasive, or mechanically inclined, there's a place for you here. Be a problem-solver, a closer, a futurist - whatever drives you.

At ProMach, you'll be challenged and rewarded as you help improve packaging performance and shape the future of automation. And we'll be proud to have you on the journey.

Do we have your attention? Keep reading.

ProMach Integrated Solutions is seeking a Director of Sales- Food to contribute to the success of the company and develop, implement and execute sales strategies that identify new submarket opportunities and increase overall sales for both existing and new ProMach customers. This role will focus on non-liquid food products such as bakery, snack, produce, and protein market segments. The successful candidate will have extensive experience and close connections in the Food CPG market with a track record of success managing capital equipment sales and integration projects in this space.
The Director of Sales is a senior commercial leader responsible for driving revenue growth and expanding market share in the food industry through the sale of integrated capital equipment and engineered solutions. This role combines strategic leadership with hands-on execution, translating business objectives into actionable sales strategies while building a high-performing sales organization.

The Director of Sales will lead complex, consultative sales efforts with food manufacturers, develop and manage a robust pipeline, and coordinate cross-functional teams (engineering, operations, service) to deliver turnkey integrated solutions. This position serves as the link between executive strategy and frontline execution, ensuring consistent performance, strong customer partnerships, and predictable revenue growth.

The Director of Sales reports directly to the Vice President Sales - Food and supports ProMach Integrated Solutions and Zarpac Canada integration divisions.

Are you excited about this work?

Drive profitable growth in the food market by partnering with manufacturers to design, justify, and deliver integrated capital equipment solutions that improve throughput, food safety, and operational efficiency-while building long-term customer relationships and a predictable pipeline.

• Increase North American customer base in the Food market
• Meet with clients, lead sales force (both internal and external) with maintaining relationships, negotiating and closing deals
• Develop and implement market-driven strategies to achieve revenue goals and the company's mission
• Act as primary point of contact for accounts in the Food market with development and execution of business development strategies with identified top targets that are bets position to provide sustainable revenue for ProMach Integrated Solutions and Zarpac Canada
• Act as lead in development and execution of sales strategy & presentation that differentiate PMIS's value proposition and solutions on key opportunities
• Negotiate and finalize customer negotiations, working with management and the applications group
• Foster, promote and facilitate cross-selling of company-wide products, services, capabilities, and systems focusing on growing ProMach's global business
• Promote a customer-oriented focus and develop consultative customer relationships
• Develop and maintain high profile external relationships within customer constituents, trade organizations, etc.
• Assist with developing sales/marketing operating budgets
• Contribute to sales forecasting activities and set performance goals accordingly in alignment with management objectives
• Represent company at tradeshows/association meetings to promote our organization and products

• 7+ years' experience in B2B capital equipment sales and integration in the food market
• Proven leadership skills as a sales/business development executive within the food processing, packaging or manufacturing industry
• Demonstrated track record of building business and customer relationships
• Emotional intelligence and adaptability
• Accountability & ownership mindset
• Pricing strategy and margin management
• Pipeline management, forecasting and CRM tools
• Ability to engage multiple stakeholders (plant, engineering, procurement, executives)
• Communication & Contract negotiation leadership skills
• Proven history of increasing revenues to meet benchmarks and company goals
• Proficiency in AutoCAD for system concept design
• Strong understanding of justification (ROI, payback, throughput improvement)
• Extensive North American travel will be required in effort to meet a target of in person customer visits/sales objectives