Director of Sales

We are seeking a high-energy, strategic, and hands-on Director of Sales to lead our sales and marketing efforts.

This role is responsible for developing and executing a comprehensive sales strategy to drive 15%+ top-line growth, while building and mentoring a high-performing sales team. The ideal candidate will bring deep experience in contract manufacturing and a passion for delivering exceptional customer experiences.

Key Responsibilities

Revenue Growth & Sales Strategy

• Develop and execute sales strategies targeting key industries and customer segments in custom metal fabrication.
• Lead front-line sales efforts including prospecting, qualification, forecasting, and budgeting.
• Manage multiple sales channels including direct sales, digital outreach, and strategic partnerships.
• Utilize CRM tools and sales technologies to drive pipeline visibility and conversion efficiency.

Customer Relationships & Experience

• Champion a customer-first sales culture focused on long-term relationships and satisfaction.
• Leverage industry contacts to adapt sales strategies to changing market conditions.
• Personally manage key accounts and high-value opportunities.

Marketing & Brand Development

• Oversee digital marketing, SEO, and content strategies to generate leads and enhance brand visibility.
• Collaborate on branding initiatives that position company as a leader in precision metal fabrication.

Estimating & Quoting

• Align quoting processes with sales goals and customer expectations.
• Implement tools and processes to improve quote accuracy, speed, and win rates.
• Collaborate with engineering and operations to ensure feasibility and profitability of quotes.

Team Leadership & Development

• Build and structure a high-impact sales team aligned with company growth goals.
• Coach, mentor, and hold team members accountable to performance standards.
• Foster collaboration between sales, estimating, and operations to ensure seamless customer handoffs.

Qualifications

Required

• 5+ years of sales experience in contract manufacturing or custom metal fabrication.
• Proven track record of driving revenue growth and managing complex sales cycles.
• Willingness to travel up to 30%.

Preferred

• 3+ years in a senior sales leadership role.
• Bachelor’s degree in Business, Engineering, or related field.
• Strong knowledge of CNC machining, sheet metal fabrication, welding, and related processes.
• Experience with CRM systems and digital marketing tools.
• Sandler Sales Training or similar methodology experience.
• Hands-on approach with a willingness to engage in day-to-day sales and quoting activities.