Director of Sales Job Description

A Hotel Director of Sales (DOS) maximizes property profitability by driving revenue through strategic sales, marketing, and account management. They lead sales teams, set pricing/group strategies, and motivate sales efforts. Key duties include identifying new business, maintaining client relationships, and creating sales reports. Usually, the Director of Sales will oversee multiple hotels within a market.

Core Responsibilities

• Revenue Strategy: Develop and implement monthly / QTRLY / annual sales and marketing plans to achieve hotel revenue goals.
• Sales Leadership: Lead, train, and manage the sales team to meet or exceed budgeted sales targets.
• Account Management: Actively secure new accounts and maintain existing relationships with corporate clients and travel planners.
• Strategic Pricing: Analyze competitive data (comp set) and demand to set rates and manage inventory for groups and transient business.
• Marketing & Promotions: Develop marketing initiatives, promotions, and site inspections to enhance hotel awareness and reputation.
• Reporting & Analysis: Compile weekly, monthly, and annual sales reports, forecasts, and budgets to share with corporate teams. 

Required Skills and Qualifications

• Leadership: Strong team management and mentoring capabilities.
• Communication: Excellent verbal and written skills for negotiating contracts and interacting with clients.
• Technology: Proficiency with CRM systems (e.g., Sales Force) and Property Management Systems (PMS).
• Industry Knowledge: Deep understanding of local market trends, competitive strategies, and hotel industry sales tactics. 
• Education: Bachelor’s degree in business, Marketing, or Hospitality Management or 7+ years in hotel sales experience preferred.