To oversee and manage direct sales efforts to ensure maximum revenue, promotional coverage and marketing opportunities are achieved. The Director of Sales should work closely with revenue management and marketing functions, to develop strategies to maximize REVPAR and grow market share.
Primary Functions::
Actively participate on the DHM Strategic Planning Committee.
Lead the process of developing, with the active participation of the DHM General Managers and the corporate team leaders, the annual Marketing Plan for each hotel.
Actively participate in and support the process of developing the annual Business Plan for each hotel.
Ensure implementation of DHM’s approved Marketing Plan for each hotel.
Stay knowledgeable of and regularly evaluate all brand marketing programs, make participation recommendations to the DHM hotels and track and publish results.
Develop, implement, maintain, track, and regularly align DHM’s web marketing strategies and regularly publish data and outcomes.
Develop, implement, maintain track, and regularly align DHM’s third party booking channels and sources strategies and regularly publish data and outcomes.
Monitor revenue and operating results and compare revenue outcomes with budgets, other DHM managed hotels’ performances and with industry averages.
Requirements::
College or higher-level education/ Equivalent Work Experience
Minimum 3 years of Hotel industry marketing experience with at least 1 year at corporate level
Must be strong leader, self-motivator, team builder
Must be willing and able to sign DHM’s non-disclosure and non-compete agreements
Specific Responsibilities::
Ensure that each DHM hotel is maximizing revenue opportunities.
Develop, implement/execute and monitor the annual marketing plans for each of the DHM managed hotels.
Support the development, implementation and successful attainment of each
DHM managed hotel’s annual Business Plan.
Develop, maintain and ensure compliance with DHM’s marketing policies and procedures (Marketing Manual).
Motivate, coach and train DHM General Manager and/or DHM hotel sales team members, set goals and support the VPO in holding GM team members accountable, and providing appropriate feedback, rewards, and recognition.
Motivate, coach, train, support, manage, set goals, monitor and hold the corporate Revenue Manager accountable, and provide appropriate feedback, rewards, and recognition.
Support the local advertising needs of DHM managed hotels.
Support the VPO in holding General Managers effectively accountable for managing and motivating associates and achieving overall financial results, and guest and associate satisfaction.
Demonstrate a high level of integrity, take ownership of personal and team actions, communicate effectively, promote collaboration, nurture a positive, professional work environment, and ensure development of, and adherence to, DHM’s marketing policies, protocols and Standard Operating Procedures
Optimum Attributes::
Willing to take responsibility and accountability for the team.
Well-groomed and professional appearance.
Willing to work on weekends and holidays if required.
Effective communication skills.
Good listener.
Emphatic and tolerant.
Open with praise, discreet with criticism.
Consistent and congruent.
Rational, prudent and practical.
Good sense of humor