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Director of Service Line Communications
Req #: 0000268391
Category: Marketing / Public Relations
Status: Full-Time
Shift: Day
Facility: RWJBarnabas Health Corporate Services
Department: Corporate Communications
Pay Range: $133,800.00 - $174,100.00 per year
Location:
95 Old Short Hills Road, West Orange, NJ 07052
Job Title: Director
Location: SBC Corporation
Department Name: Corporate Communications
Req #: 0000268391
Status: Salaried
Shift: Day
Pay Range: $133,800.00 - $174,100.00 per year
Pay Transparency:
The above reflects the anticipated annual salary range for this position if hired to work in New Jersey.
The compensation offered to the candidate selected for the position will depend on several factors, including the candidate's educational background, skills and professional experience.
A Typical Day
The Director of Service Line Communications provides overarching strategic leadership, reputation architecture, and narrative management vertically across all clinical service lines for the RWJBarnabas Health system.Operating within a newly matrixed future-state structure, this role is entirely dedicated to protecting and elevating the system narrative, cultivating clinical thought leadership, and steering localized crisis communications.The Lead serves as a high-level strategic business partner to Clinical Chiefs and Service Line Administrative Leaders, shifting executive interactions from tactical task-taking to data-driven strategic consultation.This role directly manages a distributed team of Service Line Communications Managers ensuring active alignment with enterprise communication standards while partnering closely with Service Line Marketing counterparts to bolster clinical growth initiatives with uncompromised earned credibility.The role also works closely with the VP, Corporate Communications, VP, Internal Communications and the AVPs of Regional Communications in an effort to align communications efforts.
Architect, implement, and govern a unified, proactive communications and reputation management strategy vertically across all clinical service lines (e.g., Cancer, Neuro, Heart & Vascular, Orthopedics, Pediatrics, and Joint Ventures)
Serve as the primary, high-level communications advisor and strategic consultant to Clinical Chiefs, Service Line Administrative Leaders, and Medical Staff Executives across the system
Provide direct leadership, administrative oversight, and professional development to the distributed team of Service Line Communications Managers and support staff across the enterprise
Partner directly with Service Line Marketing Leads and Corporate Communications leadership to ensure clinical volume growth and patient acquisition campaigns are fully synchronized with earned media coverage, medical advancement storytelling, and thought-leadership positioning
Oversee the writing, refining, and regional/national media dissemination of high-level communication copy, clinical breakthrough announcements, and specialized clinical publications
Enforce strict governance boundaries ( lines in the sand ), ensuring that distributed service line communications resources are completely protected from out-of-scope tasks, including personal executive administrative assistance, routine localized facility operational memos, or low-scale social event planning
Direct rapid-response localized crisis communications, issue mitigation, and real-time narrative management for clinical incidents or regulatory events impacting specific service lines
Interface with the centralized Intake & Content Studio via the automated single front door process, translating complex service line needs into high-quality strategic briefs for centralized campaign execution
Serve as a core participant on the Weekly Editorial Meetings to ensure all critical projects and events are included on behalf of all service line communications into the Integrated System Calendar to ensure a single, coherent system voice
Establish, track, and present key performance indicators (KPIs) to executive leadership regarding service line narrative penetration, earned media share of voice, and the collective impact of communication initiatives on provider engagement
This Role Might Be For You If..
To Be Considered
Education Required:
Experience Required:
Education Preferred:
Licensure Preferred:
Experience Preferred:
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Benefits and Perks:
At RWJBarnabas Health, our market-competitive Total Rewards package provides comprehensive benefits and resources to support our employees' physical, emotional, social, and financial health.
Choosing RWJBarnabas Health!
RWJBarnabas Health is the premier health care destination providing patient-centered, high-quality academic medicine in a compassionate and equitable manner, while delivering a best-in-class work experience to every member of the team. We honor and appreciate the privilege of creating and sustaining healthier communities, one person and one community at a time. As the leading academic health system in New Jersey, we advance innovative strategies in high-quality patient care, education, and research to address both the clinical and social determinants of health.
RWJBarnabas Health aims to truly make a unique impact in local communities throughout New Jersey. From vastly improving the health of local residents to creating educational and career opportunities, this combination greatly benefits the state. We understand the growing and evolving needs of residents in New Jersey-whether that be enhancing the coordination for treating complex health conditions or improving community health through local programs and education.
Equal Opportunity Employer
RWJBarnabas Health is an Equal Opportunity Employer
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| Location | West Orange, NJ |
| Salary | $133,800–$174,100 Per Year |
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