Director of Student Selection

About Western Welding Academy

Western Welding Academy is a mission-driven trade school committed to building a better generation of blue-collar craftsmen. We train and develop the next generation of skilled welders through hands-on education, high standards, and a culture rooted in accountability, grit, and purpose.

We are looking for a strong, people-focused sales leader to serve as our Student Selection Director. This role is responsible for leading the Student Selection and Student Success teams, driving enrollment performance, strengthening the student onboarding experience, and ensuring prospective students are guided with clarity, urgency, and care from first contact through start readiness.

Western Welding Academy is a mission-driven trade school committed to building a better generation of blue-collar craftsmen. We train and develop the next generation of skilled welders through hands-on education, high standards, and a culture rooted in accountability, grit, and purpose.

We are looking for a strong, people-focused sales leader to serve as our Student Selection Director. This role is responsible for leading the Student Selection and Student Success teams, driving enrollment performance, strengthening the student onboarding experience, and ensuring prospective students are guided with clarity, urgency, and care from first contact through start readiness.

Position Summary

The Student Selection Director is a key leadership role responsible for overseeing the full enrollment funnel, from lead engagement through student start. This position requires a seasoned sales leader with a strong operational mindset, the ability to develop high-performing teams, and the discipline to execute proven sales processes.

The right candidate will be energized by building structure, coaching people, improving systems, and driving measurable results. This leader will be accountable for enrollment growth, revenue targets, student start forecasts, Booth Hold Payment goals, and department performance metrics.

The Student Selection Director is a key leadership role responsible for overseeing the full enrollment funnel, from lead engagement through student start. This position requires a seasoned sales leader with a strong operational mindset, the ability to develop high-performing teams, and the discipline to execute proven sales processes.

What’s in it for you

At Western Welding Academy, this is more than a leadership role. It is an opportunity to build a high-performing team, directly impact student lives, and help grow a mission-driven organization that is changing the future of the trades.

As our Student Selection Director, you will have the opportunity to:

• Lead a department that directly impacts enrollment growth, student success, and the future of skilled trades education.
• Build, coach, and develop a team that helps students take one of the most important steps toward a better future.
• Use your sales leadership experience in a purpose-driven environment where the work has real meaning.
• Partner closely with leadership to shape strategy, improve systems, and strengthen department performance.
• Drive measurable results while building a culture of accountability, collaboration, and excellence.
• Be part of a fast-moving, growth-minded organization that values ownership, problem-solving, and continuous improvement.

Drive measurable results while building a culture of accountability, collaboration, and excellence. - Benefits

Western Welding Academy offers a competitive benefits package designed to support our team members and their families, including:

• Medical, dental, and vision insurance.
• Health savings account options.
• 401(k) benefits.
• Unlimited PTO for eligible exempt employees.
• Paid holidays.
• Professional development opportunities.
• A mission-driven culture where your work directly supports students, families, and the future of the trades.

Key Responsibilities

• Lead, coach, and develop the Student Selection and Student Success teams to achieve enrollment, revenue, and start-readiness goals.
• Own the department’s sales strategy, enrollment funnel, conversion metrics, and performance expectations.
• Drive accountability through clear goals, consistent coaching, team training, and regular performance review.
• Monitor weekly metrics, student start forecasts, Booth Hold Payment goals, and overall department performance.
• Strengthen the student onboarding experience by coordinating with financial aid, housing, documentation, and other internal teams.
• Use data, technology, and process improvement to increase efficiency, visibility, and scalable growth.
• Build a culture of ownership, collaboration, urgency, and student-centered service.

Use data, technology, and process improvement to increase efficiency, visibility, and scalable growth. - What We’re Looking For

• Minimum of 5 years of sales leadership experience, preferably in education, admissions, enrollment, or a high-accountability sales environment.
• Proven success leading and scaling high-performing teams.
• Strong understanding of sales funnels, conversion metrics, pipeline management, and revenue accountability.
• Ability to coach, train, and develop team members while maintaining clear standards and expectations.
• Strong operational mindset with the ability to turn goals into process, structure, and measurable execution.
• Comfortable using data, reports, and technology to guide decisions and improve performance.
• Excellent communication, leadership, and problem-solving skills.
• Ability to work in a fast-paced, mission-driven environment with high standards and a strong sense of urgency.

Excellent communication, leadership, and problem-solving skills. - Who Thrives Here

You will thrive in this role if you are a leader who knows how to drive results without losing sight of people. You can coach a team, inspect the numbers, solve problems quickly, and build trust across departments. You understand that enrollment is not just a sales function. It is the first step in helping students change their lives and build meaningful careers.

You are direct, organized, accountable, and committed to continuous improvement. You know how to create clarity, raise the standard, and help a team win together.

You are direct, organized, accountable, and committed to continuous improvement. You know how to create clarity, raise the standard, and help a team win together. - Employment Requirements

Employment with Western Welding Academy is contingent upon successful completion of a pre-employment drug screening and a background check that meets company standards.

You are direct, organized, accountable, and committed to continuous improvement. You know how to create clarity, raise the standard, and help a team win together. - Equal Employment Opportunity

Western Welding Academy is an equal opportunity employer. We are committed to creating a workplace where people are treated with respect, evaluated based on merit, and given the opportunity to contribute to our mission.

Th

e right candidate will be energized by building structure, coaching people, improving systems, and driving measurable results. This leader will be accountable for enrollment growth, revenue targets, student start forecasts, Booth Hold Payment goals, and department performance metrics.