Director of Trade Marketing

Trade Marketing Strategy

• Develop and execute comprehensive trade marketing strategies across key retail channels.
• Translate brand objectives into customer-specific marketing programs and promotions.
• Lead omnichannel activations including in-store, digital, social, loyalty, experiential, and promotional campaigns.
• Identify opportunities to increase consumer engagement, brand visibility, and revenue growth.

Retail & Customer Development

• Build and maintain strong partnerships with key retail accounts.
• Support annual planning, promotional strategies, and customer business reviews.
• Collaborate closely with Sales teams to drive customer growth and market share gains.
• Ensure best-in-class execution across all retail touchpoints.

Leadership & Cross-Functional Collaboration

• Lead, mentor, and develop a high-performing trade marketing team.
• Partner with Sales, Brand Marketing, Insights, and Operations teams to align business objectives.
• Foster a collaborative and results-driven team environment.

Budget & Performance Management

• Manage trade marketing budgets and investment planning.
• Analyze campaign performance and ROI to maximize marketing effectiveness.
• Utilize sales, shopper, and category insights to inform strategic decision-making.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

Join a high-growth, certified B Corp beauty brand with strong market presenceLead national trade marketing strategy and shape commercial growth

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of experience in trade marketing, shopper marketing, brand marketing, or channel marketing.
• Proven success developing and executing retail marketing programs that drive sales growth.
• Strong experience managing budgets, forecasting, and performance analytics.
• Demonstrated leadership experience managing and developing teams.
• Strong understanding of retail, distributor, and eCommerce channels.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.

Brooklyn-born premium haircare brand known for its clinically driven products powered by sea buckthorn. As a certified B Corp organization, the company is committed to sustainability, innovation, and supporting both professional stylists and consumers through high-performance haircare solutions

• Competitive annual salary ranging from $160,000 - $190,000
• Comprehensive benefits package.