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Director of Trade Marketing

Michael Page International
  • New York, New York
  • $160,000–$180,000 Per Year
  • Full-time
  • Quick Apply
1 day ago
Michael Page International

Job Description

Lead U.S. Trade Marketing Strategy For A High-Growth Beauty Brand

Join the commercial leadership team and influence national retail growth.

About Our Client

Our client is a Brooklyn-born haircare brand recognised for clinically driven products powered by sea buckthorn. As a certified B Corp, the company combines innovation, sustainability and high-performance haircare solutions for both professional stylists and consumers.

Job Description

Leadership & Team Development

  • Lead, coach, and develop a team of trade marketing professionals.
  • Build a collaborative and high-performing culture.
  • Align team priorities with wider commercial objectives.
  • Partner with Sales and Marketing leadership to drive business growth.

Trade Marketing Strategy & Execution

  • Develop and execute the annual U.S. trade marketing strategy.
  • Translate brand campaigns into retailer-specific activations across in-store, digital, social, and experiential channels.
  • Oversee promotional programmes, sampling initiatives, loyalty campaigns, and merchandising activities.
  • Drive an integrated omni-channel approach to increase awareness, conversion, and customer loyalty.

Budget & Commercial Management

  • Own and manage the trade marketing budget.
  • Allocate investments across promotions, events, media, and merchandising.
  • Evaluate programme performance and return on investment.
  • Ensure spending aligns with commercial priorities and business goals.

Insights & Growth

  • Use data and category insights to identify growth opportunities.
  • Track performance against key metrics and recommend improvements.
  • Support product launches and go-to-market strategies alongside Innovation and Brand teams.

Retailer & Stakeholder Management

  • Represent Trade Marketing in retailer reviews and joint business planning sessions.
  • Build strong relationships with retail partners and internal stakeholders.
  • Ensure trade marketing programmes support both brand and commercial objectives.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
  • 8+ years of trade marketing, channel marketing, or brand marketing experience within beauty, consumer goods, or retail.
  • Proven success developing strategies that drive sales growth and brand awareness.
  • Experience leading and developing high-performing teams.
  • Strong understanding of retail, distributor, and eCommerce channels.
  • Expertise in budget management, forecasting, and ROI analysis.
  • Excellent analytical, communication, and project management skills.
  • Ability to influence senior stakeholders internally and externally.
  • Advanced Microsoft Office skills.
  • Willingness to travel as required.

What's On Offer

  • Competitive salary range of $160,000 to $180,000.
  • Comprehensive benefits package.
  • Permanent position located in Brooklyn.

Numbers & Facts

LocationNew York, New York
Job TypeFull-time
IndustryStaffing/Employment Agencies
Salary$160,000–$180,000 Per Year
Company Size10,000 employees or more
Websitehttps://www.michaelpage.ca/

About Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world. Our business was established in Canada in 2005 when we opened our Toronto office. Our role is to work with employers and job seekers to facilitate a successful match. This can range from advising a global company on a candidate sourcing strategy to helping a job seeker find their dream job. In Canada, we focus on recruiting for the following areas: Banking and financial services Digital and e-commerce Engineering and manufacturing Finance and accounting Human resources Information technology Marketing Oil and gas Procurement and supply chain Property and construction Sales An Established Brand The Group has established a leading presence in many of the key markets for professional recruitment around the world and has positioned itself in certain other markets, which offer the opportunity for future growth. Within its current largest markets, Michael Page has also built a regional presence, including in the UK, France and Australia. Consequently, the Michael Page brand is among the most widely recognized brands in the professional recruitment industry. A Market Leader The role of a recruitment consultancy is to act as an intermediary, identifying and sourcing suitably qualified candidates on behalf of its clients. Candidates are recruited either for permanent or contract positions (typically for a fixed term) or on a temporary basis. Within the overall recruitment industry, the market for professional recruitment services is a specialist sector which has developed more recently. Michael Page is widely recognized as leading the development of this market around the world. Learn the benefits of working with Michael Page yourself. Submit your resume or contact a Michael Page recruitment consultant today.

Skills

  • Analysis Skillsunmatched
  • Brand Marketing (Branding)unmatched
  • Budget Managementunmatched
  • Budgetingunmatched
  • Business Administrationunmatched
  • Business Growthunmatched
  • Business Planunmatched
  • Campaignsunmatched
  • Coachingunmatched
  • Communication Skillsunmatched
  • Customer Conversionunmatched
  • Expense Trackingunmatched
  • Forecastingunmatched
  • Improvement Metricsunmatched
  • Leadershipunmatched
  • Market Entry Strategyunmatched
  • Marketingunmatched
  • Marketing Strategyunmatched
  • Merchandisingunmatched
  • Microsoft Officeunmatched
  • Partner Salesunmatched
  • Performance Analysisunmatched
  • Performance Metricsunmatched
  • Product Supportunmatched
  • Product/Service Launchunmatched
  • Program Evaluationunmatched
  • Project/Program Managementunmatched
  • Promotional Programsunmatched
  • Retailunmatched
  • Return on Investment (ROI)unmatched
  • Revenue Growthunmatched
  • Strategic Planningunmatched
  • Sustainabilityunmatched
  • Team Buildingunmatched
  • Team Playerunmatched
  • Willing to Travelunmatched
  • eCommerceunmatched

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