Director, Paid Media & Social

The Director, Paid Media & Social leads strategy, team development, and client performance across paid search and social for an Eastport Holdings agency's client portfolio. This role sits between hands-on channel management and senior agency leadership owning budget and performance accountability while building and developing a team, shaping strategy, and representing the agency at the client and industry level.

Responsibilities

• Own strategy and performance across paid search and paid/organic social for a portfolio of clients, translating channel expertise into agency-wide direction
• Lead, develop, and manage a team of search/social managers and associates, including 1:1s, training, and oversight of deliverables
• Maintain accountability for budget planning, ROI, and ad spend across all managed accounts, meeting client KPIs and goals
• Oversee in-platform campaign setup, bid strategy, and keyword/audience development, ensuring the team follows platform best practices
• Lead client-facing strategy, including kickoff calls, senior-level presentations, and insights-driven reporting on performance and social work
• Serve as the senior escalation point for CS Managers, Leads, and Sellers on paid search and social issues
• Stay ahead of platform updates, industry trends, and bid management/keyword tools; train the team to master each
• Build and maintain relationships with platform reps and industry partners; identify opportunities on emerging platforms
• Champion teamwork and collaboration across the agency, ensuring paid media and social initiatives are integrated with broader client work
• Provide thought leadership internally and externally, and support senior team members with product rollouts and new business presentations

Qualifications

• Bachelor's degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred
• 710 years of experience in paid search/social digital marketing, agency and/or client side
• Hands-on experience buying media through Google and Bing, with a proven track record of exceeding client performance goals
• 2+ years of experience leading, developing, and managing a team
• Strong analytical and project management skills; advanced Excel skills (pivot tables, chart building, etc.)
• Senior-level client presentation and relationship-management experience
• Exceptional written and verbal communication skills
• Ability to multitask and prioritize, with the fortitude to stay calm under pressure