Overview of Role:
The Director of Patient Marketing will lead the development and launch of patient-focused marketing strategy and messaging for our NSCLC portfolio. You will own the direct-to-patient strategy in a highly competitive oncology landscape and play a critical role in driving brand awareness, patient activation, and demand, while ensuring alignment with brand strategy, regulatory requirements, and corporate objectives.
You will partner closely with HCP Marketing, Patient Advocacy, Market Access, Medical, Legal, Regulatory, Compliance, and Market Research / Analytics to deliver impactful, insights-driven campaigns that drive disease and brand awareness, patient activation, and brand demand. You are a leader that thrives in a fast-paced, launch-stage environment to help bring meaningful therapies to patients.
Role and Responsibilities:
- Lead the development and execution of patient promotional strategies and tactics to support current and future oncology launches, with an initial focus on NSCLC
- Develop patient strategy, messaging, and value proposition grounded in market research, and translate insights into disease and treatment awareness initiatives that drive education, urgency, and patient activation
- Partner cross-functionally with HCP Marketing, Patient Advocacy, and Omnichannel Marketing to ensure cohesive brand strategy, alignment with patient community needs, and execution of an effective patient digital marketing approach
- Own the Patient Agency of Record (AOR) relationship, setting strategic direction and ensuring high-quality execution across creative, media, and digital initiatives
- Establish KPIs and performance metrics to measure campaign effectiveness, inform optimization, and guide ongoing patient channel strategy
- Manage patient promotional budgets to ensure efficient allocation of resources and maximize impact
- Travel as needed to support business priorities and engage with key stakeholders
- All other duties as assigned.
Experience, Education and Specialized Knowledge and Skills:
- Bachelor's degree in Business, Marketing, or a related field; MBA or advanced degree preferred
- Minimum of 10+ years of pharmaceutical or biotech commercial experience, including significant leadership in oncology patient marketing
- Demonstrated experience leading the patient aspect of 1-2 major US commercial launches, preferably in oncology
- Deep understanding of direct-to-consumer (DTC) strategy and patient activation in complex & competitive therapeutic areas
- Direct experience managing and influencing Agency of Record (AOR) relationships across creative, media, digital, and PR
- Proven ability to translate complex clinical data into clear, compelling, and compliant patient-facing messaging
- Excellent strategic thinking, communication, and leadership skills
- Proven ability to partner and lead cross-functional collaboration across Marketing, Insights, Market Access, Medical, Legal, and Compliance
- Demonstrated record of operating successfully within regulatory, legal, and operational requirements
- Ability to thrive in fast-paced, pre-launch or launch-phase environments with evolving data and priorities
- Willingness to travel as business needs require