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Director, Performance Marketing

ShipMonk

Fort Lauderdale, FL

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JOB DETAILS
SKILLS
A/B Testing, Brand Marketing (Branding), Budget Management, Budgeting, Business Administration, Business Growth, Business-to-Business (B2B), Campaigns, Contract Research Organization (CRO), Customer Acquisition, Customer Relationship Management (CRM), Customer Retention/Renewal, Digital Media, Expense Allocation, Finance, Google Analytics, Health Plan, Leadership, Leading Edge Technology, LifeTime Value (LTV), Logistics, Marketing, Marketing Plan, Media Buying and Planning, Metrics, Order/Customer Fulfillment, Outbound Marketing, Outsourcing, Performance Analysis, Pricing, Product Marketing, Research & Development (R&D), Return on Investment (ROI), Revenue Forecasting, Revenue Planning, Sales, Salesforce.com, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Strategic Planning, Target Marketing, Third-Party Logistics (3PL), Time Management, Website Conversion, eCommerce
LOCATION
Fort Lauderdale, FL
POSTED
3 days ago

ShipMonk isn't just a 3PL — we're the tech-powered growth partner for ecommerce brands, running 12+ owned fulfillment centers across the US, Canada, the UK, and Europe so our merchants can stress less and grow more.

At ShipMonk, we're not just another 3PL. We're a technology-driven company revolutionizing ecommerce fulfillment, with 2,300+ team members across four countries. We're looking for an ambitious Director, Performance Marketing, to lead our digital growth engine.

Our Core Values: Merchant-first. People Make ShipMonk. Own It. Get Sh*t Done. Change the Score.

About the Role

You'll drive ShipMonk's digital media strategy end-to-end — across paid media, SEO/GEO, and conversion rate optimization — in service of brand awareness, customer acquisition, and retention. This is a hands-on leadership role. You'll set the strategy, run the campaigns, and prove the ROI.

What You'll Do

  • Own the performance marketing strategy. Plan and execute across SEM, SEO, paid social, display, TV, and audio.
  • Build full-funnel acquisition campaigns. Establish evergreen programs while constantly testing new audiences, creative, CTAs, channels, and formats.
  • Drive retention and lifecycle marketing. Design programs that maximize engagement, loyalty, and lifetime value, and then iterate based on results.
  • Optimize relentlessly. Run a disciplined test-and-learn practice across channels to maximize ROI at every funnel stage.
  • Own the numbers. Track performance in Google Analytics and GTM, build integrated multi-touch attribution reporting, and translate campaign metrics into insights our business can act on.
  • Manage the budget. Allocate spend for maximum return against revenue targets, and forecast with confidence.
  • Know our audiences. Define and maintain persona and segment definitions, using paid media insights to sharpen targeting across the marketing team.
  • Partner across the business. Align with Product Marketing, Content, Creative, Brand Marketing,  Sales, and our customer organization to drive growth together.


What You Bring

  • 10+ years in performance marketing with a proven record of driving growth and ROI across B2C and B2B, including budgets of $1M+.
  • Deep analytics chops. You synthesize data into action with expertise in Google Ads, Google Analytics, Google Tag Manager, and CRM platforms like Salesforce or HubSpot. Excel/Google Sheets expert.
  • CRO and experimentation experience. A/B testing and platforms like Optimizely or VWO.
  • Brand media buying experience, including video and audio, strongly preferred.
  • Industry fit. Ecommerce or logistics experience preferred. 3PL experience is a big plus.
  • Leadership presence. You build buy-in across diverse stakeholders and interdisciplinary teams.
  • Operational rigor. You use workflow tools (Asana or similar) to keep complex programs on time and stakeholders aligned.
  • Bachelor's degree required (Business, Marketing, Finance, or related); MBA a plus.

Work at ShipMonk

  • Flex Time Off. Take control of your work-life balance
  • 9 Paid Holidays (US)
  • 401k Matching. We invest in your future
  • Merit Reviews. Get rewarded for your work
  • Health Benefits. Comprehensive health, vision, and dental options
  • Referral Program. Get rewarded for bringing in great talent
  • Inclusive Culture. Be yourself and thrive

ShipMonk is an equal-opportunity employer. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

About ShipMonk

ShipMonk isn't just a 3PL; we're a growth partner for merchants. We provide cutting-edge technology and a network of owned and operated fulfillment centers that empower high-growth ecommerce and DTC brands to stress less and grow more. With over 2,500 employees across five countries, we're on a mission to revolutionize fulfillment by providing everything from the fastest click-to-delivery and real-time inventory to custom solutions—all with a merchant-first mindset.

Why ShipMonk?

We believe in building for the long term, and our success is powered by five key differentiators that help us become true partners to our merchants.

  • Global Fulfillment Network: Our 12+ owned and operated fulfillment centers span the US, Canada, the U.K., and Mainland Europe. We never outsource, ensuring quality and consistency.
    Proprietary Technology: We've eliminated the need for tribal knowledge with our AI-powered platform. It provides a real-time, unified view of inventory and orders, giving our merchants the control and visibility they need to succeed.
    Unrivaled Support: We provide hands-on, "mom and pop" support with a global reach. Our dedicated teams are on-site at every fulfillment center, ready to jump into action.
    Transparent Pricing: We believe in honest, long-term partnerships. Our all- inclusive pricing means predictable costs, with no hidden fees or surprises.
    Committed to the Future: We invest over $10 million annually in research and development to ensure our technology and services continually evolve, helping merchants plant roots with a partner who is here to stay.

Our Core Values

Our values are the heart of our culture. We're looking for individuals who embody these principles every day.

  • Merchant-first: We handle the logistics so our merchants can focus on what they do best—growing their business.
  • People make ShipMonk: We believe in our team and invest in our people.
  • Own it: We take ownership of our work, our mistakes, and our successes.
  • Get sh*t done: We're a fast-paced, high-growth company that values action and results.
  • Change the score: We challenge the status quo, constantly innovating and improving.

 

ShipMonk is an equal opportunity employer. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About the Company

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ShipMonk

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