The Director of Product Marketing plays a pivotal role in shaping and executing the Red Bull U.S. Occasions strategy to drive business growth. This role will be responsible for providing strategic guidance to a team of five product marketers, as well as the Regional Brand Marketing Teams to ensure all campaigns are developed efficiently and effectively to grow relevance and consumption across RBNA's six priority Occasions.
In this role, you will guide and inspire cross-functional teams to develop and execute compelling, insight-driven Brand marketing Occasion campaigns that resonate with consumers and deliver measurable business results. From crafting campaign strategies and engaging activations, to bringing integrated programs to life across channels and customer platforms, you will ensure every initiative reflects our Brand identity and delivers a cohesive, high-impact consumer experience.
As a key member of the U.S. Brand Marketing Team, you will lead the development of the RBNA Occasion's strategy ensuring buy-in across Marketing and Sales and ultimately driving Occasions relevance, consumption, and distribution. Therefore, as the Director of Product Marketing, you will work collaboratively with Marketing, On and Off-Premise Sales, Media, Regional teams, and Field Marketing, as well as key agency partners. In this position you will also work closely with Global Brand Marketing to champion US Occasion initiatives, share best practices and ensure global Brand standards are met.