Description Position at CMI Media Group
CMI Media Group a leading force in healthcare media is seeking a highly experienced and dynamic Director Programmatic to join our core leadership team This is a pivotal role for an individual who thrives on innovation strategic thinking and building high-performing teams in the ever-evolving programmatic landscape.
As a key leader within our agency you will drive the development and execution of cutting-edge programmatic strategies across all channels including Display Video Native Audio Connected TV and more. Youll be instrumental in expanding our offerings establishing best practices and positioning CMI Media Group as the definitive authority in healthcare programmatic.
What Youll Do
Lead Programmatic Innovation
Spearhead the development of sophisticated programmatic media strategies and analysis encompassing audience and media partner selection custom data and PMP recommendations timingscheduling and creative recommendations across all programmatic channels.
Expand Our Reach
Play a crucial role in expanding CMICompas Connected TV Online Audio and Online Video offerings and best practices in partnership with senior leadership.
Be the Domain Expert
Act as the top domain expert in leading programmatic platforms like The Trade Desk sharing your knowledge and expertise to elevate our entire team.
Forge Strategic Partnerships
Initiate build and evaluate relationships with leading programmatic suppliers continuously evolving CMIs technology stack partnerships and integrations.
Drive Thought Leadership
Author and review impactful Programmatic POVs Case Studies and insights based on industry updates and trends. Represent CMI Media Group as a key leader in public forums.
Client & Business Growth
Serve as the point person for senior client relationships existing and prospective leveraging thought leadership and innovative POVs to strengthen partnerships and develop new business opportunities. Drive successful financial performance and maintain P&L statements for your client portfolio.
Team Leadership & Development
Interview hire develop and effectively grow a high-caliber team of programmatic professionals. Lead your assigned team in prioritizing and delegating tasks across all aspects of programmatic planning execution and optimization.
Process Optimization
Continuously refine processes for planning managing and optimizing programmatic campaigns implementing time-saving and results-driven solutions.
Healthcare Programmatic Pioneer
Take the lead in establishing CMI as an authority in Programmatic specifically within the healthcare sector launching industry-firsts in emerging channels and formats.
What You Bring
7 years of experience managing Programmatic campaigns with a Demand Side Platform or equivalent experience with a Supply-Side Platform.
Deep expertise in programmatic publisher platform and audience suppliers with a strong focus on Audio Video and Connected TV.
Proven experience leading and building a team of direct reports junior senior and leadership staff.
Expertise in Programmatic buying platforms such as The Trade Desk Google DV360 and others.
Strong digital media background and exceptional project management skills.
Outstanding analytical and problem-solving skills with strong quantitative analysis abilities.
Excellent written verbal and presentation skills.
Strong Excel skills pivot tables v-lookups.
Ability to create grow and expand relationships with clients vendors and internal stakeholders.
Demonstrable passion for learning new technologies and staying ahead of industry trends.
Strong business and leadership skills to make independent decisions.
A passion for working in a fast-growing healthcare media agency.
Bachelors degree or equivalent preferably in marketing business or any quantitative or analytical related fields preferred.
HealthcarePharmaceutical background is a significant plus.
The base salary for this position at the time of this posting may range from 90000 to 180000. Individual compensation varies based on job related factors including business needs experience level of responsibility and qualifications.
We offer a competitive benefits package please visit WPP Benefits for more details.