Director, Programmatic Display & Video

Ready to build your future? We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a Top Workplace, we're looking for top talent to fuel our mission: to protect, repair, and improve our customers' greatest asset - their home.

But what makes us a great place to work? Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity. Whether you're starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day.

Join us and lay the foundation for your success. Apply today!

Job Purpose

The Director, Programmatic Display & Video is responsible for building Groundworks' in-house programmatic function from the ground up. This role owns the full lifecycle of bringing programmatic in-house, evaluating and selecting DSP partners, establishing data and measurement infrastructure, building out audience and targeting strategy, and scaling investment as performance is proven.

The ideal candidate has done this before: built or significantly scaled a programmatic function in-house, and wants to do it again without an agency layer in between them and the platforms. This role will lead a team over time, but leads by staying in the work.

Duties and Responsibilities

• Lead and own the build out of programmatic media in-house, including DSP selection (e.g., The Trade Desk, DV360), seat setup, and onboarding of data and measurement integrations

• Personally build and launch campaigns directly within the DSP(s) - line items, creative setup, inventory/deal selection, and audience targeting - rather than directing an agency to do so

• Set programmatic strategy across display, video and native, and then execute against that strategy hands-on, day to day

• Own budget pacing and bid management directly within platforms, adjusting in real time based on performance rather than on a periodic review cycle

• Build and refine audience strategy using first-party data, contextual targeting, and third-party/curated segments as privacy and platform capabilities allow

• Establish measurement and attribution for programmatic - partnering with analytics

• Build a testing roadmap for creative, audience, and channel/inventory mix, and personally execute and read out those tests

• Take extreme ownership of performance - proactively identifying underperformance and making the platform-level changes needed rather than waiting for direction

• Partner with creative teams to ensure display and video assets are built and sized correctly for programmatic delivery

• Build the operational foundation (naming conventions, tagging, reporting structure, documentation) needed to scale programmatic responsibly as investment grows

• Hire, onboard, and eventually lead a small team of programmatic buyers as the function scales - while remaining hands-on in the platforms alongside them

• Represent programmatic performance, strategy, and roadmap in regular reporting to Performance Marketing leadership and cross-functional leadership

• Stay ahead of programmatic industry shifts and proactively bring relevant opportunities to the team

• It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.

• Perform other duties as necessary or assigned.

Qualifications

• 7+ years of hands-on programmatic media buying experience, including direct, in-platform DSP experience

• Proven experience building or substantially scaling an in-house programmatic function, including DSP selection and onboarding

• Deep, current expertise in at least one major DSP (The Trade Desk, DV360, or similar); multi-platform experience strongly preferred

• Strong understanding of display, video, and native including deal types (PMP, programmatic guaranteed, open exchange)

• Experience with audience strategy, including first-party data activation and privacy-conscious targeting approaches

• Strong analytical skills; comfortable working directly with performance and attribution data (Excel required, SQL a plus)

• Experience partnering with analytics teams on incrementality or lift measurement

• Strong communication skills: able to translate platform-level performance into a clear business narrative for senior leadership

Working Conditions

• This role is onsite in our corporate office in Irving, TX.

• The salary range for this role is $155,000-$195,000. Salary is based on experience.

• Regular use of computers, telephones, and standard office equipment.

• Fast-paced work environment requiring frequent interaction with customers, internal departments, and field personnel.

• May require flexibility in work hours to support multiple North American time zones.

• Frequent interruptions and changing priorities requiring adaptability and effective time management.

• High volume of communication through phone, email, messaging platforms, and scheduling systems.

• May require occasional work outside standard business hours to support field operations and customer needs.

What We Provide

• Competitive Pay
• Employee Company Ownership Opportunities
• Industry Leading Training Programs
• Leadership Development and Career Growth Tracks
• Comprehensive and Affordable Benefits Package
• Top Workplace with Award Winning Culture