Director, Sales Channels

WaveDivision Holdings LLC

Bellingham, WA

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JOB DETAILS

JOB TYPE

Full-time, Employee

SKILLS

Alliance/Partner Management, Analysis Skills, Broadband, Business Administration, Business Intelligence Software, Business Strategy, Canvassing, Channel Sales, Channel Strategies, Coaching, Communication Skills, Cross-Functional, Customer Acquisition, Customer Experience, Customer Relationship Management (CRM) Systems, Equipment Maintenance/Repair, Event Strategy Development, Exceeded Sales Goal, Field Marketing, Field Sales, Forecasting, Genetics, High School Diploma, Investment Strategy, Leadership, Market Analysis, Market Entry Strategy, Market Share, Marketing, Marketing Strategy, Military, Mobile Devices, Needs Assessment, Network Configuration Management, Onboarding, Operational Audit, Partner Sales, Performance Metrics, Performance Reviews, Power BI, Pricing, Product Support, Product/Service Launch, Reporting Dashboards, Retail, Retail Sales, Return on Equity (ROE), Sales, Sales Operations, Sales Prospecting, Sales Strategy, Salesforce.com, Strategic Planning, Tableau, Technical Operations, Technical Sales, Telecommunications, Telecommunications Industry, Web Infrastructure, Wi-Fi, Workforce Planning

LOCATION

Bellingham, WA

POSTED

30+ days ago

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world.

At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers-delivering reliable connectivity and groundbreaking digital experiences.

Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve.

We offer a robust benefits package that includes rewards, recognition programs, and employee discounts-ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere.

A Day in the Life of the

The Director, Sales Channel serves as the primary architect for retail, doortodoor, and local market field sales performance. This role is responsible for developing the strategic roadmap for customer acquisition, market expansion, channel productivity, and customer experience, ensuring field and retail sales teams are equipped with the tools, insights, and programs necessary to exceed growth targets. This role requires an analytical, datadriven strategist with deep experience in telecommunications or subscriptionbased sales models, and the ability to align sales, marketing, product, and operations to deliver highimpact revenue outcomes.

Design annual and long-range Retail, Field sales, and Offline Affiliates strategies aligned to subscriber growth, revenue, and market share goals.

Evaluate market potential and recommend territory design, deployment models, and channel mix across D2D, community events, retail partnerships, and grassroots programs.

Build segmentation, targeting, and penetration strategies for single-family, MDU, SMB, New build/ROE, and competitive overbuild areas.

Partner with Key Stakeholders on new product Go-To-Market planning, adoption, and execution; including Mobile product suite and emerging products.

Collaborating cross functionally on Omni-channel Sales Strategy Development and Execution, includingTelesales, Inbound Sales, Outbound Sales, and Technical Operations.

Define KPIs, dashboards, and performance reviews to measure individual, team, and channel productivity.

Partner with Sales Ops and Analytics to improve lead routing, forecasting, and rep-level performance visibility.

Identifyproduct, pricing, or promotional opportunities that drive competitive advantage in each market.

Workforce planning and critical infrastructure needs assessments.

Partner with Training, Marketing, and Product to support new hire onboarding, continuous learning, and pitch optimization across our product suite: fiber, broadband, video, and mobile.

Ensure field reps have high-impact collateral, canvassing tools, event kits, and digital lead-capture solutions.

Drive disciplined execution of prospecting playbooks, including door-to-door, local partnership, and event strategies.

Act as the strategic liaison between Field Sales, Marketing, Product, Operations, and Customer Experience teams.

Lead market growth initiatives during new product launches, market expansions, and network upgrades.

Support executive reporting, board-level insights, and strategic investment recommendations.

Align field execution with company strategy, goals, and customer needs.

Actively support, promote, and advance all aspects ofAstound'sInclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.

Other duties as assigned.

What You Bring to the Table:

8+ years of sales strategy, sales operations, or field sales leadership experience; telecom or similar subscription/utility industryis stronglypreferred.

Experience leading strategy through rapid growth, competitive market change, or transformation.

Experience in fiber expansion, MDU/ROE strategy, or broadband competitive intelligence.

Experience using CRM and BI tools (Salesforce, Tableau, Power BI, etc.).

Proven successoptimizingdoor-to-door or field sales channels.

Knowledge of compensation design, incentive modeling, and sales capacityplanning.

Demonstrated strategic thinking with strong commercial insight and financial acumen.

Ability to design and scale processes and playbooks, applying a builder mindset to create repeatable, efficient operating mechanisms.

Expertisein datadriven decisionmaking, with a strong execution orientation and the ability to translate insights into action.

Proficiencyin data storytelling, synthesizing complex information into clear, compelling narratives for diverse audiences.

Strong communicationand influence skills, with the ability to inspire teams and elevate field culture and performance.

Deep customercentric orientation, consistently advocating for and enabling exceptional local customer experiences.

Education:

High school diploma or equivalentrequired.

Bachelor's degreepreferred.Majorin Business, Marketing, Strategy,orrelatedfields.

MBA or advanced degree is a plus.

We're Proud to Offer a Comprehensive Benefits Package Including:

401k retirement plan, with employer match

Insurance options including: medical, dental, vision, life and STD insurance

Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization

Floating Holiday: 40 hours per year

Paid Holidays: 7 days per year

Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws

Tuition reimbursement program

Employee discount program

*Benefits listed above are for regular full-time position

Base Compensation: The base compensation range for this position is $132,000 - $195,000 plus opportunities for benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, relevant skills, experience, and capabilities.

Our Mission Statement:

* Take care of our customers

* Take care of each other

* Do what we say we are going to do

* Have fun

Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business.

FCO (For San Francisco Candidates only):

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

CCPA Employee Privacy Policy (For California Candidates Only):

https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

About the Company

WaveDivision Holdings LLC

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