Director, Sales Enablement and Marketing

TITLE: Marketing and Sales Enablement

LOCATION: Seattle, WA

EMPLOYMENT TYPE: Direct Hire

PAY RANGE: 150-175K base plus benefits

Our early stage, rapid growth commercial-stage medical device company in Seattle is looking for a Director, Sales Enablement and Marketing to join their team.

The Director of Sales Enablement and Marketing is responsible for ensuring the effective communication of the companys value proposition in alignment with our mission and vision. This leader will oversee sales enablement initiatives and downstream marketing strategy and tactics that accelerate customer acquisition, product and solution preference, and increase revenue growth.

This role combines sales training and enablement along with marketing competencies, ensuring that marketing campaigns and messaging are effectively translated into impactful sales tools, training programs, and field execution strategies. The Director will work cross-functionally to align initiatives with sales objectives, optimize team performance, and support sustainable growth. This position is onsite in our Seattle headquarters office.

With strong institutional investor backing, we offer highly committed and qualified candidates the opportunity to be a part of building a company dedicated to dramatically improving the accuracy of sepsis diagnostics to positively impact patient outcomes and hospital economics.

KEY RESPONSIBILITIES

• Strategic Leadership and Commercial Enablement.
• Shape and communicate the companys vision, mission, and differentiated value proposition.
• Align the organization around positioning, messaging, and go-to-market tactics.
• Analyze competitive landscape and customer insights to inform strategic decisions and sales training needs.
• Develop and execute sales enablement and marketing programs that drive lead generation and pipeline growth.

Sales Enablement & Training

• Design, implement, and oversee comprehensive sales and marketing training programs to enhance team performance and product knowledge.
• Execute training programs by collaborating with sales leadership to determine methodology, preparing training materials, developing course content, and communicating effectively with key stakeholders, management, and trainees.
• Owns scheduling, planning and facilitation
• Delivers content where appropriate
• Gathers feedback to assess the effectiveness of sales training programs
• Develop and maintain training curriculum, onboarding materials, and sales playbooks aligned with marketing campaigns and product launches.
• Translate marketing strategies into actionable sales tools and training resources that reinforce the companys value proposition.
• Partner with sales leadership to align training initiatives with revenue goals and market opportunities.
• Travel alongside field employees to identify areas of improvement and additional training needs on the effective communication of our solution.

On Going Sales Team Developmental Needs

• Plan a cadence of quarterly virtual sales training events on a variety of topics designed to increase reps knowledge and ability to deliver clinical value to their customers.
• Develop ongoing training and education plan to ensure Sales team always have the latest product and competitive knowledge.

Demand Generation & Growth Marketing

• Create and implement world-class marketing programs that generate inbound traffic, sales-ready leads, and measurable revenue impact.
• Develop targeted campaigns for clinical, scientific, and technical audiences, including hospital-based stakeholders.
• Track campaign performance metrics and optimize initiatives to maximize ROI.
• Manage marketing budgets and ensure effective allocation of resources.

Cross-Functional Collaboration & Execution

• Work collaboratively across departments to ensure cohesive execution of marketing and demand generation plans.
• Manage external creative agencies to ensure on-time and on-budget project delivery.
• Oversee timely development and deployment of creative assets.
• Utilize CRM and LMS systems to track campaign effectiveness, training compliance, and performance metrics.

REQUIRED QUALIFICATIONS

• Bachelors degree in Marketing, Communications, Business, Advertising, or related field required.
• 710+ years of progressive experience in sales, marketing, or sales training leadership roles.
• Proven track record of developing and executing marketing and sales programs that drive customer acquisition and brand growth.
• Experience designing and delivering high-impact sales training programs.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Demonstrated experience targeting clinical, scientific, or technical audiences (hospital-based experience preferred). Healthcare, medical device and biotechnology experience is highly desired.
• Experience managing budgets and external agencies.
• Ability to work in the downtown Seattle office 5 days a week; travel up to 20% with some seasonal fluctuations
• Experience CRM systems (e.g., Salesforce, HubSpot).
• Experience with Learning Management Systems (LMS).
• Strong analytical and reporting capabilities (Excel, PowerPoint, KPI dashboards).