Director, Sales Enablement

WaveDivision Holdings LLC

Bellingham, WA

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JOB DETAILS

JOB TYPE

Full-time, Employee

SKILLS

Best Practices, Business Administration, Business Strategy, Coaching, Customer Acquisition, Customer Relationship Management (CRM), Equipment Maintenance/Repair, Field Sales, Finance, Forecasting, Genetics, High School Diploma, Leadership, Market Entry Strategy, Market Segmentation, Marketing, Marketing Campaign, Marketing Communications, Military, Onboarding, Operational Strategy, Operational Support, Operations Processes, Organizational Skills, Process Improvement, Product Marketing, Productivity Model, Quality Metrics, Reporting Dashboards, Retail, Revenue Growth, Sales, Sales Cycle, Sales Operations, Sales Pipeline, Sales Strategy, Salesforce.com, Scorecarding, Strategic Planning, Technology Sales, Telecommunications Industry, Territory Management, Time Management, Web Infrastructure, Wi-Fi

LOCATION

Bellingham, WA

POSTED

30+ days ago

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world.

At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers-delivering reliable connectivity and groundbreaking digital experiences.

Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve.

We offer a robust benefits package that includes rewards, recognition programs, and employee discounts-ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere.

A Day in the Life of the

The Director, Sales Enablement is responsible for designing, scaling, and optimizing the systems, processes, tools, and capabilities that enable highperforming sales execution across residential, SMB, offline affiliate, and business partner channels, including field sales, branded retail, indirect retail, and contracted sales teams. This role serves as the operational foundation of the sales organization, translating strategy into execution, enhancing seller productivity, and driving consistent, datainformed growth. The leader collaborates closely with Sales Leadership, Marketing, Finance, Product, and Field Operations to support predictable revenue performance and a seamless customer acquisition experience. Operating within a matrixed environment, this role partners across multiple workstreams and disciplines to ensure alignment, operational rigor, and scalable execution.

Own sales operating rhythms including forecasting, pipeline management, territory design, quota setting, and capacity modeling.

Design andmaintainsalesKPIs, dashboards, and performance scorecards across all sales channels (field, inside, SMB, enterprise).

Partner with Finance on bookings, revenue, and commission accuracy.

Drive CRM (e.g., Salesforce) adoption, data hygiene, and reporting excellence.

Lead sales planning processes including annual operating plan (AOP), headcount planning, and go-to-market readiness.

Identifyproductivity gaps and implement process improvements to reduce sales cycle time and increase win rates

Standardize sales motions by segment (residential, SMB, enterprise, MDU, new market expansion).

Optimizelead flow, routing, conversion, and follow-up discipline in partnership with Marketing.

Establish best practices for territory coverage, route-to-market, and field execution.

Measure and improve rep ramp time, activity quality, and conversion metrics.

Build and execute a comprehensive sales enablement strategy aligned to company growth goals.

Own onboarding programs fornew saleshires across all channels.

Develop ongoing training, certifications, and reinforcement for products, pricing, competitive positioning, and sales skills.

Partner with Product and Marketing to ensure sales content is relevant, current, and easily accessible.

Enable front-line managers with coaching frameworks, tools, and performance insights.

Evaluate, implement, andoptimizesales tools (CRM, CPQ, sales engagement, and enablementplatforms).

Serve as the voice of sales in systems design and process decisions.

Ensure scalability as the company expands into new fiber markets and customer segments.

Act as a strategic advisor to Sales Leadership, translating goals into executional plans.

Collaborate with Marketing on campaign effectiveness, lead quality, and messaging

Partner with Field Operations and Network teams to align sales execution with build schedules and service availability.

Lead and develop a high-performing Sales Ops / Enablement team.

Actively support, promote, and advance all aspects ofAstound'sInclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.

Other duties as assigned.

What You Bring to the Table:

8-12+ years of experience in Sales Operations, Sales Effectiveness, Enablement, or Revenue Operations.

3-5+ years ina leadership rolemanaging teams and complex initiatives.

Experience supporting field-based sales organizations (telecom, fiber, cable, preferred).

Hands-on experience with CRM and sales technology stacks (Salesforce strongly preferred).

Experience supporting new market expansion and highgrowth scaling initiatives, with an understanding of the operational and strategic requirements for rapiddeploymentis preferred.

Strong analytical skills with the ability to turn data into actionable insights

Proven ability to influence senior leaders and drive change across teams

Ability tooperatewithin multichannel sales environments, spanning residential, SMB, and enterprise segments.

Ability to develop strategic and tactical playbooks that drive consistent execution across diverse sales channels.

Proficiencyin promoting adoption of tools, processes, and enablement programs, ensuring teams are equipped for success.

Strong organizational, detailorientation, and processmanagement skills, ensuring operational consistency and accuracy.

Education:

High school diploma or equivalent.

Bachelor's degree preferred.Majorin Business, Marketing, Communications,orrelated fields.

MBA or advanced degree is a plus.

We're Proud to Offer a Comprehensive Benefits Package Including:

401k retirement plan, with employer match

Insurance options including: medical, dental, vision, life and STD insurance

Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization

Floating Holiday: 40 hours per year

Paid Holidays: 7 days per year

Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws

Tuition reimbursement program

Employee discount program

*Benefits listed above are for regular full-time position

Base Compensation: The base compensation range for this position is $132,000 - $195,000 plus opportunities for benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, relevant skills, experience, and capabilities.

Our Mission Statement:

* Take care of our customers

* Take care of each other

* Do what we say we are going to do

* Have fun

Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business.

FCO (For San Francisco Candidates only):

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

CCPA Employee Privacy Policy (For California Candidates Only):

https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

About the Company

WaveDivision Holdings LLC

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