Director, Shopper Marketing Leader

Director, Shopper Marketing Leader - United States - 192945 - Koch

Skip to content

Koch Home Page

• Search jobs

• Login

• Candidate Profile

• Employee Login

• Login

• Candidate Profile

• Employee Login

• Home

• Search Jobs

• Life at Koch

• Companies

• Career Opportunities

• How We Hire

• Early Careers

• Recruiting Events

• Candidate Portal

• Join our Talent Community

• Employee Login

• Learn More About Koch

• Latest Koch News

• English - US

• Deutsch

• English - US

• Español - ES

• Français - France

• Polski

• -

• < Back to Search Results

Director, Shopper Marketing Leader

Location(s)

Atlanta, Georgia

Company

Georgia-Pacific

Career Field

Marketing

Job Number

192945

Apply now

Share

• Email
• Facebook
• X
• LinkedIn

Your Job

Georgia-Pacific Consumer Business is seeking a Shopper Marketing Leader to lead our Shopper Marketing capability and help advance the integration of national media and shopper marketing into a more unified, consumer-centric operating model. This role will be responsible for leading the Shopper Marketing team, establishing planning frameworks and governance processes, and ensuring retailer-specific activation plans are aligned with broader media, brand, and commercial objectives. The position is based in Atlanta, GA and reports to the VP of Integrated Media & Marketing Analytics.

The Shopper Marketing Leader will play a critical role in shaping how Georgia-Pacific allocates shopper marketing investments, prioritizes resources across retailers, and integrates shopper marketing into the broader media planning process. This role will partner closely with Brand Building, Sales, Integrated Media, and Marketing Analytics to drive business growth through more effective planning, stronger governance, and deeper collaboration.

What You Will Do

The Shopper Marketing Leader will serve as the capability leader for Shopper Marketing, responsible for team leadership, annual planning governance, retailer investment frameworks, and strategic initiatives across the shopper ecosystem. This role will lead a team of Shopper Marketing Managers while helping evolve Georgia-Pacific''s retail media and shopper marketing capabilities.

Specific responsibilities include:

Shopper Marketing Strategy & Annual Planning

• Lead the Shopper Marketing annual planning process, establishing retailer strategies, investment priorities, planning calendars, and governance processes
• Provide strategic thought leadership and guide recommendations on retailer marketing opportunities, RMN investments, and shopper activation strategies
• Partner with Sales and Brand teams to align shopper marketing priorities with customer growth objectives and brand strategies
• Ensure retailer plans are developed within a consistent framework while maintaining flexibility to address customer-specific opportunities

Retail Media Governance & Annual Planning

• Lead the ongoing development and governance of the RMN Maturity Framework and related shopper marketing investment principles
• Establish planning guardrails, best practices, and standardized ways of working across shopper marketing activities. Develop scalable frameworks that improve decision-making, resource allocation, and investment effectiveness
• Identify new retailer media capabilities, measurement approaches, and emerging opportunities that can improve business performance
• Serve as the primary shopper marketing subject matter expert for retail media trends, measurement, and shopper activation strategies

Integrated Planning & Cross-Functional Leadership

• Support integration of national media and shopper marketing plans to create more connected consumer experiences across the purchase journey
• Partner with Integrated Media leaders to align shopper marketing plans around shared audiences, business priorities, retailer events, and key calendar moments
• Enable audience-first and full-funnel planning approaches where retailer capabilities support deeper integration
• Drive alignment between retailer-specific activations and enterprise marketing effectiveness goals

Measurement, Insights & Optimizations

• Leverage retailer, media, and analytical data to identify performance trends, optimization opportunities, and emerging risks across the portfolio
• Partner with Marketing Analytics to establish standardized KPI frameworks, reporting approaches, and learning agendas
• Use insights from MMM, incrementality testing, retailer reporting, and shopper performance metrics to guide future investment decisions
• Establish learning priorities and test-and-learn roadmaps that improve the effectiveness of shopper marketing investments

Strategic Initiatives & Innovation

• Oversee multi-touchpoint shopper marketing programs supporting strategic business initiatives, innovation launches, cultural moments, and retailer tentpole events
• Identify opportunities to leverage emerging RMN capabilities, retailer first-party data, clean rooms, and advanced measurement solutions
• Champion experimentation and innovation that improve media effectiveness, shopper engagement, and conversion performance
• Partner with retailers and RMNs to identify new opportunities for growth and joint value creation

Team Leadership & Talent Development

• Lead, coach, and develop a team of Shopper Marketing managers supporting key retail customers.
• Establish capability priorities, performance expectations, and development plans.
• Foster collaboration across Shopper Marketing, Integrated Media, Sales, and Brand teams.
• Serve as the escalation point and strategic advisor for major retailer opportunities and challenges.

Who You Are (Basic Qualifications)

• Bachelor''s Degree or higher
• 7+ years of experience in shopper marketing, sales planning, marketing/brand management, ecommerce, or related disciplines
• Experience managing direct reports
• Experience leading annual planning processes, investment decisions, and cross-functional business initiatives
• Understanding of retail media networks, shopper marketing measurement, and retailer marketing activation

What Will Put You Ahead

• Experience leading shopper marketing teams within a CPG organization
• Deep knowledge of major retail media networks including Walmart Connect, Amazon Ads, Kroger Precision Marketing, Target Roundel, Instacart, and others
• Experience building operating models, governance frameworks, and planning processes
• Experience leveraging MMM, incrementality testing, retail media analytics, and shopper insights to influence investment decisions
• Demonstrated success leading organizational change, capability building, and cross-functional integration initiatives

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate''s knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

Who We Are

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aquí, or tu).

#LI-BDS

Apply now

Share

• Email
• Facebook
• X
• LinkedIn

Similar jobs

• Georgia-Pacific

Share

• Email
• Facebook
• X
• LinkedIn

Brand Building Manager - Dixie Away from Home

Location:

Atlanta, Georgia

Job Number:

191715

• Georgia-Pacific

Share

• Email
• Facebook
• X
• LinkedIn

Category Group Director

Location:

Atlanta, Georgia

Job Number:

188826

• Georgia-Pacific

Share

• Email
• Facebook
• X
• LinkedIn

Associate Manager, Shopper Marketing (Grocery & 3P Delivery)

Location:

Atlanta, Georgia

Job Number:

192851

• Georgia-Pacific

Share

• Email
• Facebook
• X
• LinkedIn

Leader, Strategic Revenue Growth Management - Dixie

Location:

Atlanta, Georgia

Job Number:

191739

• Molex

Share

• Email
• Facebook
• X
• LinkedIn

Manager, Category

Location:

Shijie Town | Dongguan, Guangdong

Job Number:

190390

View all

Koch

Search Jobs Life at Koch How We Hire Early Careers Recruiting Events

2026 Koch IP Holdings, LLC. All Rights Reserved

Privacy Policy Terms of Use Legal Notices Discrimination & Harrassment Policy Code Of Conduct Whistleblowing California Supply Vendors Cookies Settings Help

Privacy Preference Center

Privacy Preference Center

Your Privacy

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

More information

• Strictly Necessary Cookies

Strictly Necessary Cookies

Always Active

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Cookie Details

• Performance Cookies

Performance Cookies

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookie Details

• Functional Cookies

Functional Cookies

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Cookie Details

• Targeting Cookies

Targeting Cookies

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Cookie Details

• Social Media Cookies

Social Media Cookies

Social Media Cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Cookie Details

Back Button

Advertising Cookies

Filter Button

Consent Leg.Interest

Select All Vendors

Select All Vendors

Select All Hosts

Select All

Clear Filters

Information storage and access

Apply

Confirm My Choices Reject All Allow All