Our client is seeking a Director of Social Media & Cultural Impact to lead organic social and influencer marketing strategy at a high-growth, consumer-facing brand. This role will own the full ecosystem of organic social, creators, and cultural engagementdriving brand relevance, audience growth, and measurable business impact.
This leader will partner cross-functionally across Brand, Media, PR, Insights, and Legal, while managing both internal teams and external agencies to execute best-in-class social strategy.
Key Responsibilities:
Social Strategy & Organic Leadership
- Serve as the strategic lead for external social and influencer agencies, setting direction, KPIs, and performance expectations
- Define and execute a long-term vision for organic social across key and emerging platforms (e.g., TikTok, Instagram, X, YouTube Shorts)
- Oversee the full content ecosystem, including campaign planning and real-time cultural moments
- Develop and manage content calendars based on insights, trends, and performance data
- Establish platform-specific strategies, cadence, and optimization approaches
- Lead development of creative content across in-house, creator, and agency channels
Influencer & Creator Strategy
- Build and lead a comprehensive influencer strategy, including always-on programs and campaign-based activations
- Identify and manage a diverse network of creators aligned with brand positioning
- Oversee partner selection, negotiations, and performance measurement
- Integrate influencer storytelling into broader marketing initiatives
Community Management & Brand Voice
- Lead community management strategy across social platforms
- Ensure timely, authentic, and brand-safe engagement with audiences
- Establish governance standards including brand voice, escalation protocols, and crisis response
- Monitor social conversations and determine appropriate engagement strategies
Performance, Insights & Optimization
- Own social performance tracking, reporting, and optimization
- Translate insights into actionable recommendations for leadership
- Conduct competitive and cultural analysis to inform strategy
- Share learnings across marketing teams to influence broader initiatives
Cultural Leadership
- Stay ahead of cultural trends, platform innovation, and audience behavior
- Translate insights across music, sports, entertainment, and lifestyle into scalable ideas
- Ensure brand participation in culture feels authentic and additivenot reactive
Paid Partnerships
- Lead strategy and execution of paid partnerships across social and creator channels
- Identify and manage partnerships with creators, publishers, and platforms
- Establish KPIs and performance frameworks for partnership initiatives
- Collaborate cross-functionally to ensure compliant and effective execution
Leadership & Collaboration
- Act as a subject matter expert on social and cultural strategy
- Present data-driven recommendations to senior leadership
- Partner with cross-functional teams to integrate social into broader marketing efforts
- Build and develop a high-performing social team
Qualifications:
- Bachelors degree required
- 12+ years of experience in social media, influencer marketing, or related fields
- Strong background in social strategy, content development, and analytics
- Experience managing agencies and cross-functional stakeholders
- High emotional intelligence and strong communication skills
- Proven ability to influence senior leadership and drive alignment
- Entrepreneurial mindset with a bias toward action and innovation
What Theyre Looking For:
- A hands-on leader who takes ownership and drives results
- A strategic thinker who brings both ideas and execution
- A collaborative partner who builds strong relationships across teams
- Someone who thrives in fast-paced, high-growth environments
- A leader who develops talent and fosters a strong team culture
Benefits:
- Competitive compensation package including bonus and equity
- Comprehensive health, dental, and vision coverage
- 401(k) with company match
- Flexible PTO
- Paid parental leave
- Wellness and development programs